Marketing Manager

Location: Phoenix, Hybrid (4 days onsite/1 day remote)

The Opportunity: TalentWoo is partnering with an established national leader in residential home improvement and remodeling to identify a dynamic, hands-on Marketing Manager. Our client operates a well-established consumer brand with an extensive franchise network and is launching an exciting new brand in a complementary home improvement category. This is a unique opportunity for a marketing professional who enjoys both strategy and execution—building brands, generating consumer demand, managing national campaigns, and driving measurable business results.

Key Responsibilities: Lead brand marketing and consumer demand-generation initiatives across two national brands (bathroom remodeling franchises and kitchen remodeling franchises).Execute integrated campaigns across paid media, digital, social, and traditional advertising. Manage national advertising budgets, agency relationships, and creative development. Drive lead generation, optimize marketing performance, and monitor cost per lead and conversion metrics. Oversee website content, SEO, user experience, and digital conversion initiatives. Support the launch and growth of an emerging consumer brand. Ensure brand consistency across franchise locations and marketing channels. Lead and develop marketing team members while collaborating with executive leadership and franchise partners.

What We're Looking For: 5+ years of experience in brand marketing, consumer marketing, or demand generation. Proven success executing multi-channel marketing campaigns and driving measurable lead growth. Experience managing media budgets, agencies, creative production, and digital marketing initiatives. Strong analytical skills with the ability to translate marketing data into actionable improvements. Experience with franchise, multi-location, home improvement, or consumer services businesses is a plus. Previous team leadership or mentoring experience preferred. Bachelor's degree in marketing or related field, or equivalent experience. Why This Opportunity? Help grow an established national brand while launching an exciting new one. Make a measurable impact on consumer awareness, lead generation, and business growth. Work across multiple marketing channels with national reach. Join a collaborative, growth-focused organization where your ideas and execution matter.