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McCarthy Search

Associate Retail Media Manager

L4

brightpetBel Air, MD9 days ago

Occupations

Advertising and Promotions ManagersMarket Research Analysts and Marketing SpecialistsMarketing Managers

Industries

Advertising AgenciesOther Services Related to AdvertisingMedia Buying Agencies
Associate Retail Media Manager
Reports to: Omni Media Manager with VP of eCommerce and Omnichannel Growth as skip level
Role Overview: We’re seeking a Retail Media Network Ads Specialist to manage and optimize advertising across Walmart, Amazon, and Chewy, with opportunities to support additional retail media networks. This role owns campaign setup, day-to-day execution, performance analysis, and actionable recommendations across multiple brands. Working closely with the Omni Media Manager, this person will help develop campaign plans that align with brand priorities, promotions, and inventory availability. Hands-on Amazon DSP experience is important, with responsibility for campaign execution and optimization while partnering with the Omni Media Manager on broader strategy. The ideal candidate brings strong platform knowledge, analytical judgment, and comfort using AI-driven campaign management and automation tools to support bidding, targeting, budget pacing, and creative development. They can guide these tools based on brand goals, evaluate their recommendations, and identify when manual adjustments are needed. Scope of Responsibility1. Walmart Connect· Manage Walmart Connect campaigns across our brands, owning Sponsored Search execution and supporting Display and CTV/DSP campaign setup, management, and optimization with strategic guidance from the Omni Media Manager.· Direct Marty and Automated Creative Generation output for Sponsored Search across three brands; validate AI-generated audience, budget, and creative recommendations before activation.· Align execution with retail readiness, promotions, and inventory realities, including overriding AI pacing recommendations when inventory is constrained.· Drive continual improvement in ROAS, TACoS, and contribution margin.2. Amazon Advertising· Own Amazon Ads Console campaigns for four brands: Sponsored Products, Sponsored Brands, Sponsored Display.· Manage Amazon DSP campaign setup, day-to-day execution, and optimization for two brands, proactively recommending improvements and partnering with the Omni Media Manager on broader strategy and budget planning.· Direct and audit Amazon Ads Agent output where enabled; maintain manual control where agent access isn't yet available or isn't trusted for a given brand.· Align execution with retail readiness, promotions, and inventory realities.· Drive continual improvement in ROAS, TACoS, and contribution margin.3. Chewy Advertising (experience preferred but not required)· Manage Chewy onsite sponsored ads: keyword strategy, bid management, campaign structure.· Execute Chewy-adjacent offsite advertising through Meta and TikTok, including funnel-support campaigns and, pending scope decision, direct TikTok Shop commerce activity (see open item below).· Ensure Chewy media plans align with category dynamics and merchandising priorities.
Core Responsibilities
Campaign Strategy and Execution:
  • Partner with the Omni Media Manager to develop campaign plans across Walmart Connect, Amazon Ads, and Chewy, aligning execution with brand priorities, promotions, and inventory availability.
  • Own campaign setup, day-to-day management, and optimization across onsite retail media. Set up and manage DSP and offsite campaigns with strategic direction and support from the Omni Media Manager.
  • Proactively identify performance trends, growth opportunities, and areas for improvement; bring actionable recommendations for targeting, budgets, creative, and campaign tests to the Omni Media Manager.
  • Use platform automation and AI tools to improve campaign efficiency, reviewing recommendations and making adjustments based on performance, brand goals, and inventory needs. Optimization and Performance Management·
  • Audit AI-driven bid, targeting, and creative decisions on a defined cadence; flag and correct systematic errors before they compound.·
  • Conduct search term/keyword, placement, audience, and creative performance analysis where AI tooling doesn't fully cover it.·
  • Proactively identify inefficiencies, growth opportunities, and testing roadmaps, including incrementality and new-to-brand measurement. Reporting and Insights·
  • Deliver clear, concise weekly and monthly performance reporting by brand and platform, distinguishing AI-driven optimization impact from underlying demand shifts.·
  • Translate data into actionable insight, not just metrics; use natural-language AMC and Walmart data queries to accelerate diagnosis.·
  • Communicate wins, risks, and recommended next steps to the Omni Media Manager and internal stakeholders. Cross-Functional Collaboration·
  • Partner with brand, eCommerce, and creative teams to align media with business priorities.·
  • Provide creative guidance and briefs that AI creative-generation tools execute against.·
  • Support retail calendar planning: launches, promotions, tentpole events. Required Qualificationso
  • Proven hands-on experience managing Walmart Connect (Sponsored Search, DSP, and CTV inventory), Amazon Ads Console, and Amazon DSP.o
  • Preferred but not required experience running Chewy on-site sponsored ads.o
  • Comfortable using AI and platform automation tools to support campaign setup and optimization, with the ability to evaluate recommendations and make adjustments based on performance, brand goals, and inventory needs.o
  • Preferred experience managing offsite retail media through Meta and TikTok tied to retailer objectives.o
  • Strong analytical skills with the ability to move quickly from data to decisions.o
  • Experience managing multiple brands simultaneously without quality degradation.o
  • Self-directed, highly organized, comfortable operating in a fast-moving environment with reduced day-to-day oversight. Preferred Qualificationso
  • Experience managing pet category, CPG or other regulated categories.o
  • Familiarity with incrementality testing and new-to-brand measurement.o
  • Capability to query AMC and Walmart first-party data via natural-language/AI interfaces, not just SQL.o
  • Comfort working with creative teams to iterate ad formats and messaging for AI-generated creative review.o
  • Experience supporting executive-level reporting and decision-making. What Success Looks Likeo
  • Efficient, scalable retail media programs across Walmart, Amazon, and Chewy, with AI-driven execution properly governed rather than run unsupervised.o
  • Clear performance visibility and actionable insight for each brand, with modeled vs. actual data clearly distinguished.o
  • Consistent improvement in ROAS, incrementality, NTB, subscriptions, and contribution margin, not just top-line spend efficiency.o
  • A reliable operator who catches what the AI misses and anticipates issues before being asked.
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Apply now (opens in a new tab)

Level

MidL4

Location

Bel Air, MD

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

9 days ago

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