Lifecycle Marketing Director: Email & SMS Growth

Truly Free Home seeks a Director of Lifecycle Marketing (Email & SMS – Direct Response) to own core revenue channels remotely. This role drives 30–40% of total company revenue through lifecycle marketing, managing 2–3M+ subscribers across lists with data-driven execution. You will lead strategy and execution across email/SMS, build a high-frequency calendar, and optimize journeys to maximize subscription monetization and retention. This is a player-coach, operator role with a strategic impact.