Senior Director Marketing Strategy
meet life sciencesSacramento, CA
Senior Director Marketing Strategy
L7
meet life sciencesSacramento, CAyesterday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersIndustries
Pharmaceutical Preparation ManufacturingAdvertising AgenciesToilet Preparation ManufacturingWe are working with a pharmaceutical company seeking an experiencedSenior Director, RCC Marketing Strategyto lead the development and execution of long-term strategic plans for the RCC portfolio within a high-impact oncology business.
Reporting to theVice President, GU Marketing, this role will drive the long termstrategic brand plan, annual planning cycle, and line extension launch planningfor new RCC products and/or indications. This is a highly visible leadership role working cross-functionally across commercial, medical, market access, and operations teams to shape the future of the RCC franchise.
Key Responsibilities:
Lead the cross-functional development and ongoing refinement of theRCC three-year and annual strategic brand plans, including competitive readiness planning
Develop thestrategic framework for potential joint commercial collaborationswith partner organizations
Driveorganizational alignmentto the RCC brand strategy across cross-functional stakeholders
Co-manage theindication financial planand collaborate with commercial operations on forecasting
Conductdeep-dive market assessmentsto inform brand strategy and identify growth opportunities
Partner with commercial operations to optimizemarket research and insight generation
Drive development of thetarget product profileto support strategic decision making
Collaborate with Sales Operations onsales incentives, analytics, and performance insights
Manage theRCC brand budget, ensuring disciplined resource allocation and ROI analysis
Engage withkey GU customers and accountsto gather market insights and inform strategy
Lead and executestrategic RCC brand initiatives and programs
Ensure full compliance with applicablelaws, regulations, and promotional standards
Leadership ResponsibilitiesDirectly manage team members and provide leadership acrossmatrixed and dotted-line teams
Drive cross-functional collaboration to ensure successful execution of strategic initiatives
Required Qualifications+10 years experience inpharmaceutical marketing and/or strategic consulting
Oncology experience is required
Proven ability todevelop and articulate high-impact brand strategies
Strongcross-functional leadership and stakeholder alignment skills
Excellentstrategic thinking and market analysis capabilities
Deep understanding ofFDA promotional regulations and MLR review processes
AdvancedExcel and financial modelling skills
Strongproject management, presentation, and communication skills
Highlearning agilitywith the ability to synthesize complex market dynamics
Apply now (opens in a new tab)
Level
ManagerL7
Location
Sacramento, CA
Occupation
Marketing Managers
Industry
Pharmaceutical Preparation Manufacturing
Posted
yesterday
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