E-Commerce Manager (Bristol, IN or Charlotte, NC)

LOCATION: Bristol, IN or Charlotte, NC with occasional travel to the other. POSITION SUMMARY The E-Commerce Manager serves as the strategic leader for all e-commerce operations across Earth Way Products and Border Concepts. This role is accountable for formulating, executing, andcontinuously refining the multi-channel e-commerce strategy that drives revenue growth, operationalefficiency, and brand integrity across both organizations. The E-Commerce Manager exercises independent judgment and discretionary authority in the design, prioritization, and optimization of e-commerce systems, platforms, agency partnerships, andinvestment decisions. Hands-on involvement is limited to analysis, exception management, andresolution of systemic issues rather than routine transactional execution. The E-Commerce Manager serves as the strategic leader for all e-commerce operations across Earth Way Products and Border Concepts. This role is accountable for formulating, executing, andcontinuously refining the multi-channel e-commerce strategy that drives revenue growth, operationalefficiency, and brand integrity across both organizations.  The E-Commerce Manager exercises independent judgment and discretionary authority in the design, prioritization, and optimization of e-commerce systems, platforms, agency partnerships, andinvestment decisions. Hands-on involvement is limited to analysis, exception management, andresolution of systemic issues rather than routine transactional execution. KEY RESPONSIBILITIES E-Commerce Strategy & Leadership • Formulates and executes the unified e-commerce strategy for Earth Way and Border Concepts, aligning platforms, processes, and performance metrics across both businesses. • Provides strategic direction and leadership for all marketplace, DTC, and digital commerce initiatives. • Establishes e-commerce priorities, KPIs, workflows, and governance standards to ensure scalabilityand consistency. • Serves as the internal subject-matter authority on EDI transactions, e-commerce systems, trends, and best practices. •Manages and processes all daily orders for all EDI partnered customers (THD, Lowes, Meijer, Ace, etc)• Partners cross-functionally with Sales, Marketing, Operations, Finance, and Customer Service to align e-commerce strategy with broader business objectives. Marketplace & Channel Authority • Authorizes marketplace strategy, structure, and standards for Amazon Seller/Vendor Central, Wayfair, Walmart, Shopify, and other current or future platforms. • Fulfillment by Amazon (FBA) experience preferred• Analyzes platform performance, order flow health, cancellations, customer issues, and account risk to identify systemic trends and corrective actions. • Resolves or directs resolution of escalated or systemic marketplace issues that materially impactrevenue, compliance, or customer experience. • Establishes listing standards, content strategy, pricing frameworks, and optimization priorities across channels. Systems, Inventory & Operational Governance • Owns the e-commerce systems architecture, including Net Suite, EDI, SPS Commerce, and relatedintegrations. • Analyzes inventory positioning and fulfillment performance across platforms and authorizes corrective strategies when thresholds or service levels are at risk. • Maintains accountability for e-commerce shipment accuracy and timeliness through system oversight and exception management. • Directs continuous improvement of SOPs, automation, and controls to reduce manual interventionand operational risk. Advertising, Budget & Agency Discretion • Develops and authorizes e-commerce advertising strategies across marketplaces and DTC platforms. • Exercises discretionary authority to set, allocate, and adjust advertising spend budgets withincompany guidelines. • Negotiates and manages relationships with external agencies, technology providers, and contentpartners, including authority to recommend changes or termination of services. • Evaluates return on investment and performance effectiveness to inform future investmentdecisions. Customer Experience & Brand Protection • Establishes customer experience standards and escalation protocols across all e-commerce channels. • Analyzes customer feedback, marketplace signals, and service data to proactively protect brandreputation and account health. • Directs resolution strategies for escalations that could materially impact platform standing orcommercial outcomes. Growth, Expansion & Integration • Leads evaluation and implementation of new platforms, brands, or revenue channels as businessneeds evolve. • Directs integration efforts between Earth Way and Border Concepts e-commerce systems to ensurestrategic alignment and operational continuity. • Provides leadership input into long-term digital transformation and growth initiatives. MEASURES OF PERFORMANCE • Sustainable revenue growth and marketplace performance across Earth Way and Border Conceptschannels. • Platform stability, compliance, and account health. • Effective use of advertising budget discretion and return on investment. • Successful system integration and scalability. • Demonstrated leadership impact and individual contribution to company performance. WORKING CONDITIONS This is an office-based position at Earth Way Products in Bristol, Indiana, with periodic travel to Border Concepts locations as business needs require. ACKNOWLEDGMENT This job description reflects current duties and may evolve as business needs require.