Paid Social Manager

Do you have a background in paid social or performance marketing and enjoy the hands-on side of launching, managing, and optimizing campaigns that drive real results? I'm supporting a well-known entertainment company on an opportunity within its Subscriber Acquisition team. They're looking for someone who understands how to turn paid social campaigns into measurable growth. This is a great opportunity for someone who enjoys working directly in advertising platforms, managing campaign execution, and using performance data to improve results. What would you be doing? You'll play a hands-on role in executing and optimizing paid social campaigns focused on reaching new audiences and driving customer acquisition. Some of the responsibilities include: Building, launching, and QAing paid social campaigns across platforms like Meta, TikTok, and Snapchat. Managing day-to-day campaign execution and in-platform optimizations. Monitoring performance metrics such as CPA, CAC, ROAS, and conversion rates. Testing audiences, creative, placements, and campaign strategies. Analyzing campaign results and identifying opportunities to improve acquisition performance. Partnering with internal teams, agencies, and analytics partners. Staying current on social platforms, advertising products, and performance marketing trends. What we're hoping to find: Around 3+ years of experience in paid social, performance marketing, or digital media. Hands-on experience with Meta Ads Manager and Snapchat Ads Manager. Experience planning, launching, optimizing, and analyzing direct-response campaigns. A strong understanding of lower-funnel marketing, conversion optimization, and customer acquisition. Familiarity with performance metrics such as CPA, CAC, ROAS, and conversion rates. Someone analytical, detail-oriented, and comfortable managing multiple campaigns and priorities. Experience in streaming, subscriptions, entertainment, or DTC is a plus. TikTok Ads Manager, Smartly, or other third-party campaign management platforms are also helpful.