Marketing Lead

Location: Brooklyn or Redondo Beach (On-Site)

Upway is the leading marketplace for certified refurbished e-Bikes, operating across Europe and the US with over $120M+ in backing from Sequoia Capital, Exor, and Galvanize. With the US market expanding rapidly, we are hiring our Marketing Lead to take complete strategic and execution ownership of regional growth. As Marketing Lead, you will manage a 7-figure budget and drive full-funnel marketing across brand, performance, partnerships, CRM, content, and offline activations. What You'll DoOwn the US Marketing Strategy: Build and execute the 360° regional marketing roadmap to accelerate demand, supply, and brand awareness. Lead & Mentor: Manage a high-performing local team of marketers and agencies. Drive Growth: Partner with global performance teams to scale acquisition (Meta, Google) while testing new organic and partnership levers to lower CAC.Build Brand Equity: Localize the Upway story through high-impact PR, social media, influencer partnerships, and grassroots events. Data-Led Execution: Balance high-level budget strategy with hands-on campaign delivery, leveraging analytics to drive high-ROI decisions. What You Bring7–10+ years of marketing experience across D2C, e-commerce, or two-sided marketplaces. Proven track record as a Marketing Lead capable of shifting between performance analytics and creative brand building. Experience building marketing playbooks and teams from the ground up in fast-growth environments. Deep intuition for US consumer trends and local market nuances. Why Upway? Competitive salary + performance bonus + meaningful stock options. Comprehensive health, dental, and vision coverage + 401(k).Unlimited vacation, paid parental leave, and generous employee discounts on e-Bikes. Ready to shape the future of sustainable mobility?