Digital Marketing Coordinator
express employment professionalsFort Myers, FL
Digital Marketing Coordinator
L5
express employment professionalsFort Myers, FLtoday
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions ManagersDigital Marketing Coordinator Express Employment Professionals is recruiting for a Digital Marketing Coordinator for a growing local manufacturing company in Fort Myers. This full-time, onsite position will support digital marketing initiatives, website management, marketing automation, lead generation efforts, social media marketing, content creation, and marketing analytics. The ideal candidate will be highly organized, detail-oriented, and thrive in a fast-paced environment.
Responsibilities:
- Manage and maintain CRM and marketing automation platforms, including email campaigns, workflows, lead tracking, and reporting
- Update and optimize website content through content management systems
- Assist with digital marketing campaigns including email marketing, social media, paid advertising, and lead generation initiatives
- Create and maintain landing pages, forms, calls-to-action, and marketing workflows
- Monitor and analyze campaign performance metrics including website traffic, engagement, lead generation, and return on investment
- Support SEO efforts through website and content optimization
- Create and coordinate marketing content including blogs, social media posts, graphics, videos, brochures, and promotional materials
- Maintain social media content calendars across multiple platforms
- Coordinate with vendors, agencies, media partners, and internal teams to ensure projects are completed on time
- Support trade shows, customer events, and post-event lead management activities
- Maintain organized digital asset libraries, templates, and campaign documentation
- Ensure consistent brand messaging across all marketing materials and communications
- Research emerging marketing trends, technology, AI tools, and industry best practices
- Provide marketing reporting and insights to support sales and business development efforts
Qualifications:
- Experience with CRM and marketing automation platforms; HubSpot experience strongly preferred
- Knowledge of digital marketing concepts including email marketing, social media marketing, SEO, lead generation, campaign management, and analytics
- Experience updating website content within a CMS platform
- Experience managing email campaigns, landing pages, forms, and automated workflows
- Strong organizational skills with excellent attention to detail
- Ability to manage multiple projects and deadlines simultaneously
- Excellent written and verbal communication skills
- Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPointExperience coordinating with vendors, agencies, media partners, and internal stakeholders
- Experience with Canva, Adobe Creative Suite, video editing, or similar creative software is a plus
- Experience with Google Analytics or similar reporting platforms is preferred
- Trade show, event coordination, B2B marketing, healthcare, or manufacturing industry experience is a plus
- Valid driver's license and reliable transportation required
Education & Experience:
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred
- Minimum of two years of related marketing experience preferred
- Equivalent combinations of education, training, and experience will be considered
Benefits:
- Health Insurance
- Dental Insurance 401(k) PlanPaid Time OffProfessional Growth Opportunities
- Stable, Full-Time Employment
Apply now (opens in a new tab)
Level
SeniorL5
Location
Fort Myers, FL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Other Services Related to Advertising
Posted
today
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