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McCarthy Search

Head of Paid Media - Behavioral Health

L7

digital admitsEverett, WAyesterday

$110 K - $130 K

Occupations

Advertising and Promotions ManagersMarketing ManagersSearch Marketing Strategists

Industries

Advertising AgenciesOther Services Related to AdvertisingMedia Buying Agencies
About Us: We are a digital marketing agency with a 20-year track record specializing in SEO, paid advertising, and website development. We serve a broad range of clients and local business with a division dedicated to behavioral health. We deliver measurable growth and reliable results for our clients nationwide. We are seeking an experienced Head of Paid Media to lead our paid advertising department, drive campaign performance, oversee client strategy, and help scale one of the fastest growing areas of our business.** We will hire a performance driven leader who is passionate about paid media, client success, team development, and measurable results.
Position Summary: The Head of Paid Media will be fully responsible for leading and growing the agency's paid advertising department. This is a senior leadership role requiring deep expertise in Google Ads, Meta Ads, attribution, conversion optimization, campaign architecture, and client strategy. The ideal candidate will be capable of independently managing high value client relationships, directing campaign strategy, improving team performance, and building the systems necessary to scale the department. As the paid media team grows, this role offers the opportunity to recruit, train, and lead additional team members while helping shape the future of the agency's advertising services.
Key Responsibilities:
  • Paid Media Strategy & Execution: Develop and oversee paid advertising strategies and creative across Google Ads, Meta Ads, Microsoft Ads, YouTube, and other advertising platforms.
  • Department Leadership: Own the performance, processes, systems, and results of the paid media department.
  • Campaign Architecture: Design and oversee campaign structures, targeting strategies, conversion tracking, attribution systems, landing page strategy, and optimization initiatives.
  • Client Relationship Management: Serve as the primary strategic advisor for paid advertising clients and lead client meetings, reporting reviews, and performance discussions.
  • Performance Optimization: Monitor campaign performance and continuously improve lead quality, conversion rates, cost per lead, return on ad spend, and overall client outcomes.
  • Team Management: Direct and support Paid Media Specialists, Coordinators, and future team members while establishing clear performance expectations and accountability.
  • SOP Development: Build, document, and improve internal processes, workflows, quality control procedures, and training systems.
  • Forecasting & Planning: Develop budgets, projections, media plans, growth forecasts, and strategic recommendations for clients and leadership.
  • Reporting & Analytics: Analyze campaign data and provide actionable insights through performance reporting, attribution analysis, and business intelligence tools.
  • Department Growth (Future Scope):Recruit and train additional paid media specialists
  • Establish performance benchmarks and quality standards
  • Develop career paths and training programs
  • Create scalable systems for department expansion
  • Participate in leadership planning and agency growth initiatives
Requirements:
  • 5+ years of hands-on paid advertising experience managing Google Ads and Meta Ads campaigns 3+ years of experience leading teams, managing client relationships, or overseeing campaign strategy
  • Proven experience managing significant monthly advertising budgets
  • Strong understanding of conversion tracking, attribution, call tracking, CRM integrations, and performance reporting
  • Experience building campaign structures and optimization strategies that generate measurable business outcomes
  • Excellent verbal and written communication skills
  • Strong presentation and client-facing consulting abilities
  • Ability to lead strategic discussions with business owners, executives, and marketing leaders
  • Comfortable working independently in a remote environment
  • Leadership qualities with the ability and desire to build a high-performing paid media team
Preferred Qualifications:
  • Experience managing paid advertising campaigns for behavioral health, addiction treatment, healthcare, or other highly regulated industries
  • Experience running large-scale PPC campaigns for substance abuse treatment providers
  • Advanced experience with Google Ads, Meta Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Call Tracking Metrics, and attribution platforms
  • Experience managing six-figure monthly advertising budgets
  • Agency leadership or performance marketing management experience
  • Experience hiring, mentoring, and developing paid media professionals
Compensation
Base Salary: $110K - $130K commensurate with experience
Performance Bonus: Based on department growth, client retention, campaign performance, and strategic objectives
Benefits: Remote work, flexible schedule, PTO, professional development opportunities, leadership growth path
Job Type: Full-time
Work Location: Remote
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Level

ManagerL7

Salary

$110 K - $130 K

Location

Everett, WA

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

yesterday

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