Senior Product Marketing Manager Upstream
$110,000-$150,000
Apply now (opens in a new tab)Senior Product Marketing Manager Upstream
L7
$110,000-$150,000
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersIndustries
Electromedical and Electrotherapeutic Apparatus ManufacturingSurgical and Medical Instrument ManufacturingMarketing Consulting Services- Develops and maintains portfolio, product, and feature strategies for the NorthStar System, aligning investment priorities with customer needs, clinical value, market opportunity, and company growth objectives.· Plans and executes VOC research—including interviews, field observations, advisory boards, surveys, and workflow assessments—to identify unmet needs, validate value propositions and product concepts, and synthesize actionable insights.· Builds evidence-based business cases for new products, features, and major enhancements, including market sizing, competitive assessment, customer segmentation, value proposition, financial assumptions, and strategic rationale.· Partners with R&D and product development core teams to translate user needs and market insights into clear product requirements, design inputs, and prioritized product roadmaps.· Defines and communicates clinical and economic value narratives, product positioning, and key differentiators for MR-guided interventions in collaboration with Clinical, Regulatory, Quality, and Downstream Marketing partners.· Drives cross-functional alignment and decision-making by presenting customer insights, market analyses, product recommendations, and development tradeoffs to internal stakeholders and leadership teams.· Other relevant duties as assigned.
- Bachelor's degree in marketing, business, sales, or relevant discipline.· 5-7 years of marketing or product management experience in electrophysiology.
- Experience designing and executing VOC initiatives.· Comfort translating complex information to broad audiences.
- Experience in cardiology, imaging, or related clinical areas is strongly preferred.· Familiarity working with software development cycles and software engineering teams preferred.
- Familiarity with cardiac mapping systems preferred.· Ability to work effectively in a fast-paced, cross-functional environment with a high degree of ownership and initiative.· Excellent written, verbal, presentation skills.· Proficiency with Microsoft Office: Word, Excel, and PowerPoint.
- Light work, exerting up to 20 lbs. of force or less.· Requires clarity of vision at 20 inches or less (near vision) and ability to identify/distinguish colors.· 85% of the time requires viewing and working on a computer screen. The statements above reflect the principal function and most significant duties of the job as necessary for its evaluation in relation to other jobs in the organization and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Any functions that are non-Essential will be identified as such above. A request for Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Level
ManagerL7
Salary
$110,000-$150,000
Location
Burnsville, MN
Occupation
Marketing Managers
Industry
Electromedical and Electrotherapeutic Apparatus Manufacturing
Posted
today
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