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McCarthy Search

Senior Strategist: Executive Positioning Lead (New York)

L7

dkcNew York, NYtoday

Occupations

Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOther Services Related to AdvertisingMarketing Consulting Services
Are you the kind of person who can't scroll past a LinkedIn ad without mentally rewriting the headline, thinking about the targeting strategy, and wondering if the advertiser is testing other ad optimizations? Do you believe marketing is an active discipline — not a "set it and forget it" dashboard? If so, this role is built for you.
About the Role: DKC Analytics is seeking a new team member to help lead and scale digital strategy across a top-tier client portfolio, specifically geared at executive positioning efforts. This is a hands-on client leadership role for someone who thrives inside platforms — especially LinkedIn — and understands bidding, segmentation, creative iteration, and daily optimization to drive meaningful business outcomes. You will play a central role in shaping B2B strategies for enterprise clients, growth-stage startups, professional services firms, and mission-driven organizations. You'll collaborate with analysts, creatives, PR strategists, and data scientists to build campaigns that move pipelines and don't simply drive impressions. This is not a passive oversight position. You will operate inside platforms, pressure-test targeting frameworks, and refine conversion paths in real time.
What You'll Do:
  • Lead B2B Paid Strategy
  • Own digital strategy to grow profiles across LinkedIn, Meta, Google (search), X, and other channels
  • Architect messaging for B2B demand generation campaigns focused on qualified pipeline growth
  • Translate PR, thought leadership, and brand initiatives into performance-driven media strategiesBuild and manage executive thought leadership campaigns, amplifying leadership voices through paid and organic distribution to drive authority, engagement, and inbound opportunity
  • Be a LinkedIn Power User
  • Execute and optimize LinkedIn Ads campaigns
  • Adjust bids, audience segments, creative variations, and budget allocations
  • Develop advanced account structures and layered targeting strategiesBuild lead gen, ABM, retargeting, and content amplification frameworks
  • Monitor performance daily and make data-driven adjustments
  • Manage Budgets, Clients & Reporting
  • Oversee both emerging and enterprise-level budgets, from test campaigns to multi-million-dollar programs
  • Manage and interface directly with clients, serving as a hands-on strategic partner and day-to-day point of contact
  • Deliver contextualized reporting that connects media metrics to business outcomes
  • Identify scaling opportunities and efficiency improvements across accounts
  • Client Leadership
  • Serve as a strategic advisor to senior marketing and communications leaders
  • Present performance insights and forward-looking recommendations
  • Translate technical media strategy into clear, confident client communication
  • Team Development & Innovation
  • Report directly to the Head of Digital Marketing
  • Contribute to internal innovation around platform trends, bidding strategies, and AI-driven optimization
  • Help shape new service offerings and performance benchmarks within the agency
Qualifications:
  • Deep experience running B2B paid media campaigns, especially on LinkedIn AdsExtensive hands-on experience with manual bidding strategies across platforms
  • Highly analytical, comfortable working directly in-platform and inside spreadsheets
  • Experienced managing budgets across multiple industries and client types
  • Strong communicator — clear in writing, confident in presentations
  • Detail-oriented with the ability to prioritize across multiple active campaigns
  • Energized by performance improvement and continuous optimization
  • Comfortable working in a collaborative, fast-moving agency environment
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

ManagerL7

Location

New York, NY

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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