Founding Marketing Intern
weekendBaltimore, MD
Founding Marketing Intern
L1
The Weekend CoThe Weekend Co makes two apps for people who want to find their next favorite movie or book and share with friends: Friday for movies and TV, and Sunday for books. On both, you rate what you've finished, get recommendations built from your own taste, and see what your friends are into. We are a small early stage team, and this is our first hire, so your work will show up directly in our numbers and you'll get to learn from experienced founders who have previously scaled other consumer companies globally.
Role Description:
You will create our social media content and run our paid advertising in a part-time, paid, 2-3 month internship. You will work directly with the founders and own your work from idea to execution to measuring results. You will have a real say in our marketing: sometimes we will ask for something specific, but we are not looking for someone who only executes briefs. We want you to bring your own experience, opinions, evidence and vision for how Friday and Sunday should show up in the world, and to push back when you think we are wrong.
What You'll Do:
- Create short-form video and posts for TikTok, Instagram Reels and YouTube Shorts (5-10 videos a week)
- Set up, test, and improve paid ads on Meta, TikTok and Apple Search Ads with a real budget
- Take part as a real member in the communities where our users already are, such as BookTok, Facebook Groups, Goodreads, Letterboxd, and Reddit
- Find and work with microinfluencers in book, movie and TV communities
- Track what worked each week, share the numbers with the founders, and do more of what wins
Qualifications:
- Proven ability to create social media content, shown by a portfolio or an account of your own (personal accounts are the best)
- Video editing and design skills (CapCut, Canva, Figma or similar)
- Experience running paid social ads, developing strong hooks, and the readiness to learn fast with real spend
- Strong writing skills for hooks, captions and ad copy
- Comfortable with numbers: you test, measure and change course based on results
- Self-directed and organized, able to manage several projects at once and ask for help when stuck
- Currently pursuing or recently completed a degree in Marketing, Communications, Business or a related field, or equivalent hands-on experience
Nice to Haves:
- Active member of at least one book, movie or TV community online or IRL, with a feel for its formats, audience, and unwritten rules
- Ideas and interest in guerrilla marketing and partnerships, such as bookstores, book clubs, libraries, campus groups, and movie theaters
- Experience with creator outreach or a creator marketplace
How to Apply:
We want to see what you make and what drives you. Instead of a traditional resume, send us these three things: Your portfolio: links to 3–5 TikTok videos or Reels that you posted (personal or for other brands). Explain how you thought of the content and how you produced it.
Why us:
a few sentences on why Friday and Sunday interest you, and the book, movie, or TV community you know best. Proof of your drive: tell us about something you started or built without anyone asking you to. An account you grew, a club, a side business, an event, a project, anything. We are looking for people who naturally start things and see them through. Short and real beats long and polished. A quick video answer is welcome in place of writing. Send it to
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Level
InternL1
Location
Baltimore, MD
Occupation
Market Research Analysts and Marketing Specialists
Industry
Other Services Related to Advertising
Posted
2 days ago
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