Vice President of Content Marketing – Agency Growth & Strategy

Company: Bop Design

Location: Remote – United States

Position: Full-Time | Executive Leadership

Compensation: $135,000–$150,000 annually (base salary)

Position Overview: The VP of Content Marketing will own the strategic direction, revenue growth, client retention, and profitability of Bop Design's content marketing department. The ideal candidate is an accomplished B2B agency executive with an entrepreneurial mindset, a strong sense of urgency, and a demonstrated ability to turn existing client relationships into larger, more profitable partnerships. This individual will work closely with agency leadership to expand recurring revenue, introduce innovative services, and strengthen long-term client relationships. This is a proactive, growth-driven leadership role. We expect this executive to identify opportunities rather than wait for clients to request additional services, confidently recommend new initiatives, and aggressively pursue growth while maintaining exceptional client relationships.

Client Account Growth & Retention: Aggressively pursue opportunities to increase revenue from existing content marketing clients. Identify opportunities for expanded retainers, additional services, and new strategic initiatives. Establish ambitious account growth targets and take personal accountability for achieving them. Build relationships with senior-level client stakeholders, including CMOs, marketing directors, and business owners. Lead strategic account reviews to demonstrate results, uncover opportunities, and reinforce Bop Design's value. Confidently present recommendations for expanded marketing investments. Maximize client retention, satisfaction, and lifetime value.

New Service Development & Innovation: Identify, develop, and launch innovative content marketing services that generate recurring revenue. Expand Bop Design's offerings in SEO, GEO, AI search visibility, thought leadership, and emerging B2B marketing disciplines. Develop compelling service packages, pricing models, and retainer structures. Maintain a strong sense of urgency in identifying opportunities and bringing new services to market. Evaluate emerging technologies, competitive offerings, and industry trends. Develop go-to-market strategies for new services, including positioning, pricing, and client adoption. Ensure new offerings are scalable, profitable, and capable of delivering measurable results.

Department Leadership & Profitability: Own the strategic direction, financial performance, and profitability of the content marketing department. Establish ambitious revenue targets, budgets, and performance benchmarks. Foster a culture of accountability, urgency, and measurable results. Oversee staffing, resource allocation, operational efficiency, and client account profitability. Lead, mentor, and develop content strategists, writers, editors, and external resources. Continuously improve processes, efficiency, profitability, and service delivery. Demonstrate decisive leadership and a willingness to make difficult decisions.

Content Marketing Strategy & Client Results: Provide executive-level oversight of B2B content marketing strategies across the client portfolio. Ensure programs integrate SEO, GEO, website content, thought leadership, case studies, email marketing, and other relevant channels. Proactively challenge existing strategies and recommend new approaches that improve performance. Guide strategies that increase organic visibility, qualified lead generation, and marketing ROI.Serve as a senior strategic advisor for complex client challenges and high-value accounts. Champion AI and emerging technologies to improve marketing effectiveness and operational efficiency. Collaborate with Bop Design's web design, development, and digital marketing teams.

Required Qualifications: 10+ years of experience in content marketing, SEO, or digital marketing, including substantial leadership experience. Previous experience as a VP, Head of Content Marketing, Managing Director, or senior agency executive. Must have agency experience, not client-side experience.5+ years of experience at a B2B marketing or digital marketing agency.4-year college degree. Proven track record of aggressively growing existing client accounts and recurring marketing retainers. Demonstrated success developing, launching, and monetizing new marketing services. Strong understanding of B2B content marketing, SEO, GEO, AI-driven search, and lead generation. Experience managing departmental budgets, profitability, staffing, and operations. Exceptional executive-level client relationship management, communication, negotiation, and presentation skills. Assertive, persuasive, and commercially driven leadership style with a strong sense of urgency. Proven ability to translate client needs into profitable marketing engagements. Experience leading high-performing marketing teams. Entrepreneurial mindset with a relentless focus on revenue growth and measurable business performance.

Preferred Qualifications: Experience building or scaling a profitable agency department. Experience overseeing a portfolio of recurring-revenue B2B marketing clients. Demonstrated success increasing account value through strategic upselling and cross-selling. Experience building or scaling a profitable agency department. Familiarity with HubSpot, GA4, Google Search Console, Semrush, and other marketing platforms. Experience implementing AI-driven marketing workflows and GEO strategies. Experience with B2B clients in manufacturing, technology, SaaS, professional services, or industrial markets.

What Success Looks Like: The VP of Content Marketing will be evaluated on: Existing Client Revenue Growth: Increasing revenue through expanded retainers and additional services. Client Retention: Building long-term partnerships and minimizing account attrition. New Service Revenue: Developing and scaling profitable new content marketing offerings. Department Profitability: Achieving ambitious revenue and margin objectives. Client Results: Delivering measurable marketing performance improvements. Team Leadership: Building an accountable, proactive, growth-oriented department.

The Ideal Candidate: You are an ambitious, commercially minded executive with an aggressive growth mentality and a strong bias toward action. You don't wait for opportunities. You identify them, develop compelling business cases, and confidently pursue them. You understand how to expand client accounts without compromising trust, introduce services that generate recurring revenue, and motivate teams to exceed expectations. You are equally comfortable presenting to a CMO, negotiating an expanded retainer, developing a new service offering, analyzing profitability, and mentoring marketing professionals. You are decisive, persuasive, entrepreneurial, and highly accountable. Most importantly, you think like a business owner, embrace ambitious growth targets, and have the drive to aggressively expand Bop Design's content marketing business. Why Join Bop Design? This is an opportunity to lead an established content marketing practice and shape its next phase of growth. You will work closely with agency leadership, influence business strategy, develop innovative marketing services, and directly contribute to the agency's success. This is a fully remote position open to qualified candidates throughout the United States. We seek a driven executive who welcomes responsibility, embraces accountability, and is motivated by building a profitable, growing business.

How to Apply: Please submit your resume and a brief introduction highlighting your experience growing existing marketing accounts, developing new services, and leading profitable agency departments. We are particularly interested in measurable examples of: Revenue growth from expanding existing client relationships. New marketing services you successfully developed and launched. Departments or teams you have led, including financial responsibilities. Ambitious growth targets you have achieved or exceeded. Bop Design is an equal opportunity employer. We welcome qualified applicants from all backgrounds.