Programmatic Campaign Manager
Programmatic Campaign Manager
L5
Occupations
Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing Specialists- Owning day-to-day execution and optimization for a portfolio of programmatic clients
- Hitting pacing and performance goals within scope and budget
- Delivering accurate, insight-driven reporting that clients trust
- 2-3 years of hands-on programmatic experience, with direct client contact
- Strong foundation in media planning and strategy: assessment, development, and scaling of tactics and targetingDSP usage across multiple platforms: media buying, campaign setup, and trafficking
- Data usage: first-party data activation, segmentation, retargeting, contextual targeting, and data strategy in clients’ best interests
- Bid management, including working with automated bidding platforms and knowing when to override them
- Ad serving platform usage (CM360, Flashtalking, or similar)
- Conversion tracking: pixels, server-side/API conversion tracking, and GA4Supply quality: PMPs and deal IDs, curated marketplaces, supply path optimization, and avoiding made-for-advertising inventory
- Brand safety and fraud verification (IAS, DoubleVerify, or similar)A/B testing, creative performance analysis, and campaign performance analysis
- Proactive optimizations
- Measurement: attribution, plus incrementality and lift studies
- Accurate, efficient 3rd party reporting
- Client budget management, forecasting, and billing
- Advanced Excel, plus experience with a BI or reporting tool (Looker Studio, Tableau, or similar)
- Hands-on experience with The Trade Desk and StackAdaptExperience with DV360 or Amazon DSPCTV/OTT campaign experience
- Familiarity with data clean rooms
- Awareness of media mix modeling (MMM)
- Exposure to retail media networks
- Working knowledge of privacy and consent requirements in digital advertising
Level
SeniorL5
Location
Sacramento, CA
Occupation
Advertising and Promotions Managers
Industry
Other Services Related to Advertising
Posted
14 days ago
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