Vice President of Sales
Vice President of Sales
L7
Occupations
Sales ManagersFirst-Line Supervisors of Non-Retail Sales WorkersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelIndustries
Convention and Trade Show OrganizersAdministrative Management and General Management Consulting ServicesOther Management Consulting Services- Lead and develop the sales team. Set clear expectations, coach Regional Sales Managers and Account Executives, and build a national culture of accountability, collaboration, and follow-through.
- Coach deals and shape sales strategy. Help team members navigate important opportunities, client challenges, pricing concerns, competitive threats, renewal risks, and closing strategies without taking ownership away from account leaders.
- Own sales approvals and execution. Serve as the primary sales contact for approvals, process questions, exceptions, and implementation of agreed sales practices.
- Strengthen cross-functional alignment. Partner closely with Operations, Production, Resource Planning, Sales Operations, Finance, and Marketing so client commitments, timelines, production needs, and handoffs are clear.
- Balance retention and growth. Help the team protect and expand existing client relationships while building disciplined habits around prospecting, qualification, and new-account development.
- Lead Business Development. Set priorities, qualification standards, opportunity assignments, handoff expectations, and follow-up accountability for Business Development, while maintaining a strong partnership with Marketing.
- Improve visibility and forecasting. Lead sales meetings, pipeline reviews, deal reviews, and Business Development reviews; provide executive leadership with clear insight into performance, pipeline health, forecast risk, retention concerns, and growth progress.
- Build accountability. Address execution gaps directly and participate in hiring, performance management, corrective action, and termination recommendations for Sales and Business Development team members.
- What You Bring
- Demonstrated success in the AV industry, leading, coaching, and holding sales teams accountable in a multi-region or similarly complex environment
- Strong commercial judgment and the ability to guide deal strategy, pricing conversations, opportunity qualification, and closing plans
- Excellent communication skills, with the ability to create clarity, build trust, and influence across functions and levels
- A practical, hands-on leadership style that balances support for the team with clear expectations and measurable follow-through
- Experience strengthening client retention while developing disciplined new-business and prospecting practices
- Ability to partner effectively with Operations, Production, Marketing, Finance, and Sales Operations
- Expertise in using CRM data, pipeline reviews, and forecasts to improve decisions and performance
- Sound judgment when resolving issues, approving exceptions, and escalating recurring risks
- Commitment to collaborative leadership and to building a consistent, high-performing sales culture
- How We’ll Measure Success
- You’ll make an impact by building a sales organization that is well supported, consistently led, and accountable. Early indicators of success will include:
- More useful sales meetings, pipeline reviews, and deal conversations
- Faster, clearer sales approvals and process decisions
- More accurate CRM information and more reliable forecasts
- Consistent attention to client retention and account growth
- More disciplined new-account development
- Better-qualified Business Development opportunities and cleaner handoffs
- Earlier, more productive collaboration between Sales, Operations, and Production
- Greater leadership confidence in sales priorities, pipeline health, and team direction
Level
ManagerL7
Location
Marienthal, KS
Occupation
Sales Managers
Industry
Convention and Trade Show Organizers
Posted
2 days ago
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