Founding Marketer (GTM)

The Role: You'll be our first marketing hire, and you'll own how the market comes to know us. This is a hands-on, full-funnel GTM role. You'll build brand awareness among the specific decision-makers we sell to and make sure Docflow shows up wherever they spend their time. You do the work yourself: you write, you design, you produce video and media, and you run the field and content programs that build trust in a specialized industry. We sell into a focused corner of healthcare, not giant hospital systems. Our buyers are the operators and owners who run these businesses, and reaching them is its own craft: the right conferences, the right publications and podcasts, the right communities, and a brand that feels credible to people who know the industry cold. You've done marketing like this before, in a niche where awareness is won one decision-maker at a time. You'll use AI tools everywhere to punch far above your weight: generating and editing video, designing ads and creative, drafting and shaping copy, and shipping more, faster, than a traditional one-person marketing team ever could.

What We're Looking For: Must have:

• Several years of B2B marketing experience, including in a specialized or vertical market where you reached individual decision‐makers rather than broad enterprise committees
• A true full‐stack marketer: you can both make the creative (video, ads, design, copy) and run the grown‐up programs (white papers, PR, events, podcasts)A hands‐on producer, not just a manager or strategist. You ship the work yourself.
• A heavy user of AI creative and content tools, always looking for the next one that makes you faster
• A strong writer with a sharp visual eye and genuinely good taste
• Scrappy, self‐directed, and comfortable as an early founding‐team hire
• Genuine interest in healthcare and in how AI is changing the industry