Director of Marketing New USA - Remote

Redwood Materials was founded in 2017 by JB Straubel, co-founder and former CTO of Tesla, on a simple but radical idea: the critical minerals powering the energy transition already exist. They just need to come back. Today Redwood is the largest lithium-ion battery recycler in North America — recovering, refining, and redeploying critical minerals from end-of-life batteries back into the supply chain. On the energy side, Redwood has deployed the largest second-life battery project in the world, delivering power to AI data centers in months rather than years using proprietary energy architecture engineered entirely in-house. The company is profitable, the market it operates in is projected to grow 20 to 50 times over the next decade, and Redwood is the only company with the supply chain, the technology, and the operational scale to lead it. Directorof Marketing TheDirectorofMarketingwilldrivethe narrative, go-to-market strategy, anddigital footprintacross all business linesandwill lead the small team responsible for executing it. Throughstrategic productmarketingandintentionalbrand storytelling, this team willestablish Redwood’s voice, presenceand valueacross the most effective and impactfulchannelstoengagekey audiences and stakeholders including talent, investors, partners, customers, and influential voices. Thedirectorwill work directly with leadership and functional leaders, serving as the company's primarymarketingvoice and building systems that grow sustainably as the company scales. What You’ll Drive Develop and own the positioning and messaging architecture for each business line — recycling, materials, and Redwood Energy Lead go-to-market strategy for new product launches, partnership announcements, and commercial milestones Build audience intelligence: definecustomer personas, map decision journeys, and pressure-test messaging with commercial and BD teams Own competitive positioning and ensure themarketingfunction stays aheadofitscompetitive landscape Develop sales and enablement materials: one-pagers, pitch decks, capability briefs, RFP response frameworks Brand & Narrative Architecture Help set and protect the Redwood Materials brand voice, visual standards, and editorial POV across all channels and business lines Contribute to the development of a company-level story that unifies business lines under a coherent mission and positions Redwood as the defining company in domestic battery circularity Translate deeply technical work into clear, credible narratives for non-technical audiences without losing precision Build the operating system for the marketing function: editorial calendar, campaign frameworks, asset library, analytics stack Establish trust and direct working relationships with product, BD, policy, and communications counterparts Cross-Functional Integration Maintain alignment with leadership on strategic priorities and emerging narrative opportunities Partner with PR and communications to coordinate earned media, executive profiling, brand reputation and crisis response