Omnichannel Sr. Marketing Manager
marsChicago, IL
Omnichannel Sr. Marketing Manager
L7
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersOverview:
In this role you will lead insight-driven, omnichannel marketing strategies to drive profitable growth for Mars Snacking across Amazon, DoorDash, Instacart, and other channels. You will partner with Sales, Brand, and cross-functional teams to translate data and shopper insights into actionable plans that impact the business. You’ll design connected shopper experiences and manage partnerships to scale impact, measurement, and ROI. This is an on-site Chicago role with a focus on cross-channel commerce innovation. Compensation / Benefits Mars University industry-competitive salary company bonus medical and dental benefits 401(k) plan paid time off
Responsibilities:
Lead development and execution of customer-specific omnichannel marketing plans for Amazon, DoorDash, and Instacart Translate shopper, customer, category, and competitive insights into growth opportunities and activation priorities Design connected shopper experiences using retail media, paid search, display, content, promotions, assortment, and merchandising to drive conversion Partner with Sales, Brand, Customer Marketing, dCommerce, and Media teams to align plans with brand priorities Shape annual account planning with actionable recommendations Identify learning agendas and research needs to strengthen shopper understanding Establish objectives and measurement plans, evaluate performance, and turn results into actions to improve ROI Build strategic partnerships with brands and platforms to expand scale and impact Use data, technology, market research, and platform capabilities to advance customer solutions and commerce innovation Lead test-and-learn programs and scale proven approaches across teams Manage agency partners from brief to delivery with strong project management Own day-to-day relationships with retail media and commerce agencies to maximize growth
Key requirements:
Bachelor’s degree in Marketing or related field; MBA/Graduate degree is a plus 10+ years of Shopper and/or Brand Marketing, Digital Marketing, or Agency experience Experience supporting two or more functions within a CPG company (Sales, Shopper, Insights) is highly preferred Digital Media expertise, especially retailer media networks Digital & dCommerce experience (Paid Search, Display) Amazon/DoorDash/Instacart platform marketing experience preferred Shopper marketing capabilities and experience Analytical, measurement, and optimization skills Ability to create compelling selling stories and strategies Willingness to travel up to 25% for meetings Analytical thinking Cross-functional collaboration Strategic communication Digital media strategy Retail media networks Paid search and display advertising
Apply now (opens in a new tab)
Level
ManagerL7
Location
Chicago, IL
Occupation
Marketing Managers
Industry
Other Services Related to Advertising
Posted
today
To get sharper similar jobs, create your profile using the link below.