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Vice President, Data Science and Analytics (Media Analytics)

L7

mslgroupMiami Springs, FLtoday

Occupations

Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers

Industries

Advertising AgenciesMarketing Consulting ServicesOther Services Related to Advertising
Strategic VP, Measurement & Analytics Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement. We are seeking a strategic VP to lead measurement & analytics activities across a portfolio of Razorfish media clients. This role is responsible for leading a team of data practitioners that deliver measurement strategy, testing, reporting and insights. The VP leads and develops team members, and partners closely with internal capability leads, and acts as a trusted advisor to clients. This is a leadership role – the right candidate is a thought leader, and will be able to effectively influence stakeholders, internally and externally. We are looking for someone that deeply understands the media & marketing technology landscape, who can be help shape strategies and deliver better outcomes for our clients.
Responsibilities:
  • Partner with account leadership to draft scopes of work, outline deliverables, and design staff plans
  • Lead and ensure high-quality outputs across measurement planning, data strategy, reporting automation & dashboarding, and insights
  • Own executive-level presentations in partnership with other discipline leads – inclusive of quarterly business reviews, proposals, annual strategies
  • Participate in new business proposals and presentations as a data science & analytics lead, owning data strategy & measurement related content
  • Contribute to the media Data Science & Analytics practice, including thought leadership, and toolkit & vendor assessments
  • Line management of other team members including coaching, mentorship, and output quality assurance
Qualifications:
  • 9-11+ years of experience in media analytics, digital analytics, or marketing analytics
  • Media or digital agency experience highly desired
  • Mastery of paid media measurement approaches, tools, and methodologies
  • Knowledge and demonstrable understanding of key media measurement methodologies (attribution, MMM, incrementality, surveys, etc)
  • Strong understanding of ETL, data transformation, automation, and pipeline architecture
  • Very strong communication and storytelling skills with experience presenting to, and influencing executive level clients
  • Experience leading teams and line managing
  • Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

ManagerL7

Location

Miami Springs, FL

Occupation

Marketing Managers

Industry

Advertising Agencies

Posted

today

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