Director of Paid Media

Please note: Direct brand-side experience is required. Candidates must have personally managed at least $1M+ in total monthly paid media spend, including a minimum of $700K per month in Meta Ads spend.

What You’ll Do: Lead paid media strategy across paid social, paid search, customer acquisition, and performance marketing Manage and optimize $1M+ in total monthly paid media spend, including at least $700K per month on Meta Ads Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms Own full‑funnel performance, profitability, and P&L, driving customer acquisition and sustainable revenue growth Own key performance metrics including CAC, CPA, ROAS, LTV, CLTV, MER, CPM, and contribution margin Lead, coach, and develop an existing team of growth and performance marketers Analyze campaign performance, identify optimization opportunities, and make data‑driven decisions Develop and execute A/B testing and experimentation strategies across campaigns, audiences, creative, offers, and landing pages Drive conversion rate optimization across landing pages, checkout, upsells, and the customer journey Develop pricing strategies, promotional offers, bundles, and product launch initiatives Build retention marketing strategies focused on customer segmentation, lifecycle campaigns, winbacks, and lifetime value Partner with creative, e‑commerce, and leadership teams to align performance marketing with broader business objectives Lead performance reporting, attribution analysis, and budget allocation to maximize efficiency and profitability Identify opportunities to scale additional channels, including influencer marketing, affiliate marketing, and other growth initiatives

What We’re Looking For: 4+ years of experience in paid media, performance marketing, growth marketing, or digital marketing Required direct brand‑side experience with a DTC, CPG, beauty, or e‑commerce company. Agency‑only experience does not meet this requirement. Proven experience personally managing $1M+ in total monthly paid media spend Must have personally managed at least $700K per month in Meta Ads spend Strong hands‑on experience with Meta Ads and Google Ads, including paid social and paid search Experience managing campaigns across additional platforms such as TikTok Ads and other digital advertising channels Demonstrated experience managing, coaching, and developing direct reports Strong understanding of customer acquisition, full‑funnel marketing, conversion optimization, and profitability Experience managing KPIs including CAC, CPA, ROAS, LTV, CLTV, MER, and contribution margin Strong analytical skills and significant A/B testing experience Advanced Excel skills; SQL experience is preferred Experience with attribution methodologies, analytics platforms, and performance reporting Ability to translate complex data into actionable strategies that drive measurable results Strong understanding of marketing budget allocation, campaign scaling, and performance optimization Excellent leadership, communication, and cross‑functional collaboration skills Strategic mindset with the ability to roll up your sleeves and execute in a fast‑paced environment Experience scaling influencer programs, developing retention strategies, content strategy, SEO, and product launches is preferred Why You’ll Love This Role: Fully remote opportunity Lead paid media strategy for a consumer-focused organization Own significant advertising budgets and directly influence business growth and profitability Coach and develop an existing team of growth and performance marketing professionals Drive strategy across paid social, paid search, customer acquisition, conversion, and retention Take ownership of full‑funnel performance and key business metrics Work in a fast‑paced, growth‑focused environment with significant opportunities to make an impact Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: The California Fair Chance Act Los Angeles City Fair Chance Ordinance Los Angeles County Fair Chance Ordinance for Employers San Francisco Fair Chance Ordinance LHH | Privacy Policy View the Lee Hecht Harrison Privacy Policy here and learn more about how information is handled on the site. Please contact us if you require more information.