Head of Technical Marketing
cohuDenver, CO
Head of Technical Marketing
L7
cohuDenver, COtoday
Occupations
Marketing ManagersSales ManagersSales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsIndustries
Semiconductor and Related Device ManufacturingSemiconductor Machinery ManufacturingOther Electronic Component ManufacturingWe are seeking a strategic and technically savvy Business Development Manager to grow and manage our key customer accounts, in North America and EU, for our semiconductor ATE solutions. The Business Development Manager is responsible for identifying, developing, and accelerating growth opportunities across the North American and European regions in alignment with global product and marketing strategy. This role focuses on market development, strategic accounts, and early stage opportunity creation, working closely with Sales, Product Marketing, Applications Engineering, and regional stakeholders. This position is chartered to create qualified demand, influence design ins, shape regional strategy, and expand the company's footprint across key European customers, segments, and technology inflection points. Identify and develop new revenue opportunities at semiconductor companies (IDMs and Fabless), and third party back-end assembly and test service providers. Drive early engagement for new platforms, upgrades, and technology transitions Develop regional growth strategies aligned with global product roadmaps and marketing priorities Support customer design ins, roadmap alignment, and long term account expansion Strategic Account & Engagement Build and maintain senior level relationships with key customers and partners Represent the company at industry events, customer workshops, and technical forums Partner with Product Marketing to provide market input on positioning, messaging, and GTM strategies Collaborate with Applications Engineering to align technical solutions with customer requirements Provide feedback to Product Management on feature gaps, roadmap priorities, and competitive positioning Market Intelligence & Strategy Monitor market trends, customer investment plans, and competitive activity Identify emerging opportunities in AI, automotive, industrial, power, and advanced packaging segments Support AOP planning, regional forecasts, and pipeline development activities Assist in defining target accounts, priority segments, and go to market plays for Europe Bachelor's degree in electrical engineering, or a related field7–12 years of experience in business development, product marketing, or strategic sales roles Experience in semiconductor test, ATE, or adjacent semiconductor equipment markets Strong understanding of semiconductors, capital equipment, or high tech manufacturing markets Excellent communication, presentation, and stakeholder management skills Existing network across European IDMs, OSATs, or automotive / industrial customers Familiarity with product lifecycle management, roadmap planning, and GTM execution Comfort engaging both technical and executive level audiences This role may also be eligible for other compensation programs as determined by company policy. Medical, dental & vision insurance~Employee Stock Purchase Plan~ Disability & life insurance~
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Level
ManagerL7
Location
Denver, CO
Occupation
Marketing Managers
Industry
Semiconductor and Related Device Manufacturing
Posted
today
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