LATAM Media Director

A Day in the Life: As LATAM Media Director, you will own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. You will spearhead high-impact media and digital campaigns that drive awareness, engagement, and business results while building, mentoring, and scaling a high-performing team. Partnering across brand strategy, trade marketing, event marketing, commercial, marketing operations, CRM, web, and content teams, you will create seamless, data-driven marketing ecosystems that amplify brand presence and deliver measurable impact across every touchpoint. The Impact You'll Make: Develop and implement media strategies to optimize marketing and media plans across all MEC brands in LATAM (Brazil, Mexico, Chile, Argentina, CEAN). Align digital initiatives with brand and commercial goals and collaborate with brand, shopper, commercial teams to maximize ROI and business growth. Own the LATAM media budget across paid social, programmatic, and traditional. Set priorities with the Sr Media Director. Partner with key stakeholders in Brand, Creative, Sales, and Shopper Marketing to drive a cohesive digital media strategy, ensuring media investments align with business objectives and contribute to brand growth and sales performance. Establish and monitor key performance indicators (KPIs) to assess the effectiveness of media campaigns. Guide testing, analytics development, and financial planning to drive continuous improvement and data-driven decision making. Build and mentor a high-performing Digital Media team by providing strategic direction, clear growth plans, and the necessary resources to support both individual and team development in line with company objectives. Build, develop and maintain agencies, platforms and vendor relationships. Own scopes, negotiations and partner performance reviews. Build the retail media capability and retailer partnerships. Aligning with e-commerce and shopper marketing. Keep media fundamentals, standards, brand safety and processes consistent across markets, while leaving room for local flexibility. Stay ahead of evolving digital media trends, consumer insights, and emerging technologies. Act as the primary contact for external media partners and vendors, ensuring strong relationships and strategic media investments.

Who You Are: Prefer a Bachelor's Degree in the field of -- Marketing, Advertising, Communications, or related fields. Additional Experience Desired: More than 10 years of experience in Media, Advertising, Digital Additional Experience Desired: More than 5 years of experience in Team Leadership Computer Skills Desired: Knowledge of and experience with media management platforms including buying and bidding, campaign trafficking, and analytics required.

Preferred Certifications: Media certifications such as Amazon Marketing Cloud, Google, Meta, Tik Tok, Programmatic, and/or others is a plus. Additional Knowledge or Skills to be Successful in this role: Strong relationships within the media industry across LATAM Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location. Pay Range $105,600 - $140,800 USD Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learnmoresee Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com. For United States applicants: Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Read our privacy policy here: Privacy Policy As set forth in Monster Energy’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.