Head of Outbound Strategy (Remote)
$88,000 - $164,000 per year
Apply now (opens in a new tab)Head of Outbound Strategy (Remote)
L7
$88,000 - $164,000 per year
Occupations
Sales ManagersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelFirst-Line Supervisors of Non-Retail Sales WorkersIndustries
Telemarketing Bureaus and Other Contact CentersSoftware PublishersAdministrative Management and General Management Consulting Services- Targeting and list strategy
- Work backwards from sales targets to the number of accounts and contacts each rep needs, by segment and region
- Rank and tier contacts so reps spend their time where the odds are best, and keep that approach current as results come inRecommend how reps get lists, including whether an open pool they can pull from themselves works better than a request process
- Direct the list operations team: what it builds, to what standard, and in what order
- Design and run trials of new titles, industries and account types, and agree on how each will be measured
- Data and insight
- Review call outcome data every day, including wrong contact, wrong account, meetings booked, and contacts moved to nurture
- Trace each list through the sales funnel to see which kinds of contacts and accounts turn into qualified meetings
- Find which reps and which approaches target most effectively, and share what is working
- Own the metrics for targeting quality and downstream results, with clear definitions
- Get the most value from our scoring, dialing and data tools, and give recommendations on how to configure them
- Contact strategy
- Set the standard for how many times and over what period each priority contact is worked, so reps do not stop after one or two attempts
- Track whether that standard is followed and what reach it delivers
- Give front-line leaders the data they need to coach to itPartnershipWork with Growth Performance to make sure the reports and dashboards you need exist and the numbers can be trusted
- Work with Growth Development so training and coaching reflect what the data shows
- Share findings and recommendations with Sales Development leaders in every region and segment
- Strong analytical skills, with the ability to work with large data sets, spot patterns and explain them in plain language
- Comfort turning a target into funnel math and testing assumptions against real results
- Familiarity with outbound sales and top of funnel best practices, including how contacts are prioritized, sequenced and measured
- Experience in sales operations, revenue operations, sales development or a data support role
- Working knowledge of Salesforce reporting
- A collaborative approach, with credibility among front-line leaders, operations teams and vendors
- Experience directing the work of others, such as contractors, analysts or an operations team
- Clear written and verbal communication
- Experience with sales engagement, dialing, scoring or data enrichment tools
- Experience working across regions and segments
Level
ManagerL7
Salary
$88,000 - $164,000 per year
Location
Dover, DE
Occupation
Sales Managers
Industry
Telemarketing Bureaus and Other Contact Centers
Posted
today
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