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Senior Data Analyst

L5

tombrasKnoxville, TNyesterday

Occupations

Market Research Analysts and Marketing SpecialistsBusiness Intelligence AnalystsAdvertising and Promotions Managers

Industries

Advertising AgenciesOther Services Related to AdvertisingMarketing Consulting Services
Senior Data Analyst Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Senior Data Analyst. You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year. Where you'll be working: Knoxville or Atlanta. Relocation assistance to Knoxville may be provided. The Senior Data Analyst will report directly to the Associate Director and VP, Analytics. You will be spearheading the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development of and implementation - via Tableau and other resources - holistic, cross-channel measurement (and testing) plans to analyze performance.
What you'll be doing: Measurement Strategy:
  • Researching and inferring how media is impacting the client's KPIs through media, web, and business performance.
  • Understanding the impact of a full-funnel media approach and the various media channels that feed a client's sales funnel
  • Gaining insight into the cost per acquisition and lifetime value of a customer to the client's bottom line.
  • Ensure appropriate measurement - it is imperative that tagging and trafficking of media is implemented and the responsibility of the Senior Data Analyst. These components play into the data visualization the Senior Data Analyst designs and implements within Tableau.
  • Assessment and Analysis:
  • Interpreting digital media marketing data and analyze its effects on KPIs and ROIDelivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)Presenting results in a simple, story-telling fashion
  • Collaborating with numerous partners and agency departments to keep analyses integrated and focused.
What you bring:
  • 3+ years of experience in media, marketing or related field (Ad agency experience a plus)
  • Strong working knowledge of Tableau - including building Dashboards in Tableau Desktop and data pipelines in Tableau PrepStrong working knowledge of Marketing and Digital Marketing
  • Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)In-depth experience with AdWords, Facebook Business Manager, DCM, The Trade Desk is a plusSQL knowledge or experience with database administration a plus
  • An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
  • Ability to collaborate with cross-functional teams and make recommendations
  • Experience in presenting analyses to both small and large groups
  • Bachelor's in Marketing or Analytics and/or equivalent work experience
  • Master's in Marketing or Business Analytics a plus
  • Why Join Tombras Analytics?
Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth. Why you'll want to work at Tombras: Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly offices Flexible PTOGenerous parental leave for primary and non-primary caregivers Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation Employer-paid Dental & Vision A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
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Level

SeniorL5

Location

Knoxville, TN

Occupation

Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

yesterday

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