Senior Performance Media Buyer — All Channels (Meta-Google), B2B Software — Deposyt

WHO WE ARE: Deposyt™One platform. Every way to get paid. More ways to grow. Deposyt is an established payments and business technology company founded by industry veterans with 25+ years of experience. We help businesses accept payments in person, online, on the go, and through recurring billing. But payments are only the beginning. Our platform combines payment processing, CRM, AI powered tools, marketing automation, subscriptions, revenue recovery, and business growth technology into one integrated ecosystem. We serve businesses across nearly every industry, including specialized and high risk verticals subject to underwriting. Our merchants receive real human support, not just software. We have established merchant relationships, significant payment processing activity, and a growing technology platform. Now we're building a world class paid acquisition engine. WHAT MAKES THIS OPPORTUNITY DIFFERENTMost media buyers have one product to sell. At Deposyt, you have an entire ecosystem of solutions that can each become their own acquisition campaign. You don't have to sell the entire platform in one advertisement. Identify the customer's problem, offer the right solution, acquire the customer, and introduce the broader platform over time. PRODUCTS YOU'LL MARKETPayment Processing & Merchant Services

• In person, online, mobile, and virtual payments
• Dual pricing and cash discount solutions
• Clover, Square, Dejavoo, and other payment terminals
• Payment gateways, ACH, invoicing, and payment links
• High risk and specialized merchant processing Revenue Recovery & Subscriptions
• Failed payment recovery and smart retries
• Subscription billing and management
• Dunning and retention automation
• Recurring revenue optimizationCRM, AI & Marketing Automation
• CRM and sales pipelines
• Missed call text back
• Email and SMS automation
• AI powered business tools
• Lead capture, funnels, and appointment booking
• Customer engagement and follow up automation Business Growth & Monetization
• AI course creation
• Memberships and digital products
• Upsells and checkout funnels
• Customer hubs
• Referral and partner management Partner & Distribution Programs
• Referral partnerships
• Payment processing agents and ISOs
• White label software and payment solutionsHOW WE THINK ABOUT ACQUISITIONA business owner may not want a CRM. They want to stop losing customers from missed calls. A subscription company may not need another payment platform. It needs to recover failed payments. A high risk merchant needs reliable payment processing. An entrepreneur wants to monetize expertise through online courses. Each problem is an acquisition opportunity. Each acquired customer creates an opportunity to introduce more of Deposyt. We need someone who knows how to turn individual tools into profitable acquisition engines. WHAT YOU'LL OWN1. PAID MEDIA STRATEGY & SCALINGThis is a hands on role. You will actively manage accounts, budgets, bids, campaigns, and daily performance. Meta will be a major channel, alongside Google, YouTube, retargeting, and other profitable B2B acquisition channels. You'll own:
• Campaign strategy, execution, and scaling
• Daily budget, bidding, and optimization decisions
• Cost caps, bid caps, and campaign structures
• Audience, offer, and landing page testing
• Cross channel budget allocation
• Retargeting and longer B2B sales cycles
• Scaling winners and cutting underperformers quickly There is no predetermined spending limit. Profitable performance determines how far we scale.2. HIGH VELOCITY CREATIVE TESTINGWe need someone who understands modern direct response and uses AI to accelerate creative development. You'll:
• Develop hooks, offers, scripts, and advertising angles
• Direct AI generated and AI assisted creative production
• Test UGC style ads, founder videos, presenters, demonstrations, and static formats
• Build creative strategies by industry and audience
• Systematically test, analyze, iterate, and scale winners
• Identify creative fatigue and continuously refresh campaigns You must know why an advertisement works, not just whether it works.3. THE ENTIRE ACQUISITION FUNNELYou own more than the click. Ad → Landing Page → Qualified Lead → Sales Opportunity → Paying Customer → Recurring Revenue Work directly with sales and leadership to improve:
• Landing page conversion and offer performance
• Lead qualification, bookings, and show rates
• Sales conversion and merchant activation
• Customer acquisition cost and lifetime economics
• Retargeting, follow up, and funnel performance We measure paying customers and profitable revenue, not vanity metrics.4. PERFORMANCE ECONOMICS & REPORTINGYou must understand the financial performance behind the campaigns. Build reliable reporting and forecasts using:
• Customer acquisition cost (CAC)
• Cost per qualified opportunity
• Customer lifetime value (LTV)
• Recurring revenue and retention
• Contribution margin and payback
• Merchant activation and sales conversion
• Verified revenue and offline attribution You should be able to explain what's working, what's not, and what must change to scale profitably.5. BUILD MULTIPLE ACQUISITION ENGINESIdentify and scale acquisition opportunities across the Deposyt ecosystem. Examples:
• Processing merchants who can expand into software
• Subscription businesses needing revenue recovery
• Service businesses needing missed call automation
• Entrepreneurs monetizing courses and memberships
• Referral partners introducing new merchants

WHO YOU ARE: We're looking for a proven, exceptional operator.

• 7+ years of hands on performance media buying
• Strong B2B acquisition experience in SaaS, software, fintech, payments, or related technology
• Personally managed significant budgets, including seven figure monthly advertising spend
• Proven ability to scale profitably across multiple channels
• Advanced Meta expertise and strong Google Ads capabilities
• Deep understanding of bidding, creative testing, and campaign scaling
• Experience owning funnels from first click through closed revenue
• Strong knowledge of CAC, LTV, contribution margin, and retention