Senior SEA & Tracking Manager (m/w/d)

Senior Sea Manager As Senior SEA Manager you will be responsible for the development of our Google Ads accounts across multiple educational brands and work on the levers that are crucial for sustainable performance: campaign architecture, bidding strategies, conversion quality, and signal strength. You understand the mechanics of modern Google Ads systems and know that campaign success today depends significantly on the quality of the data fed into the algorithms. That's why you see topics like tracking, attribution, offline conversions, and conversion value models not as peripheral issues, but as central components of successful SEA work. Together with our data, CRM, and marketing teams, you will work on continuously developing our measurement and optimization landscape. You will question existing setups, test new approaches, and use modern AI tools where they provide real added value for analysis, scaling, and efficiency. If terms like search query mining, value-based bidding, conversion lag, incrementality, signal loss, or feed and audience quality are everyday for you rather than buzzwords, we offer you an environment in which you can actively shape these topics. TasksSEA Strategy & Account Leadership: Responsibility for the strategic development of our Google Ads accounts across multiple educational brands Development and scaling of search, performance max, and other Google campaigns along complex lead generation funnels Management of significant advertising budgets with a focus on efficiency, scalability, and long-term profitability Identification of new growth levers based on search behavior, market potentials, and performance data Continuous development of account structures, campaign architectures, and bidding approaches Smart Bidding & Conversion Optimization: Optimization and development of our smart bidding strategies based on high-quality conversion signals Development of concepts for value-based bidding and the evaluation of different conversion stages along the funnel Analysis of conversion lags, funnel bottlenecks, and quality differences between campaigns, target groups, and traffic sources Close cooperation with CRM, sales, and data teams to improve lead and conversion quality Design and implementation of tests to improve campaign and funnel performance Measurement & Tracking: Responsibility for the quality of the data base within our Google marketing landscape Development of tracking setups in Google Tag Manager, Google Analytics 4, and Google AdsDesign and quality assurance of enhanced conversions, offline conversion imports, and other measurement solutions Analysis of tracking, attribution, and data quality problems and derivation of sustainable solution approaches Ensuring a reliable data basis for smart bidding and automated optimization systems Automation & AI:Identification and implementation of automation and AI potentials within the SEA workflow Use of modern AI tools to accelerate analyses, testing processes, and operational workflows Evaluation of new developments in the areas of Google Ads, measurement, AI, and marketing automation Active shaping of our future SEA and measurement strategy You consistently question existing setups and make decisions based on data, tests, and cause-effect relationships rather than platform recommendations or best practice lists. Qualification At least 6 years of practical experience in building, managing, and scaling Google Ads accounts Proven success in managing and optimizing significant advertising budgets (ideally €500,000+ monthly budget) Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization Several years of experience in lead generation business models with complex, multi-stage funnels and longer conversion cyclesExperience in an in-house role within a growth-oriented company, scale-ups, or digital business model Proven experience in developing and implementing growth strategies for performance-driven business models Strong analytical skills and the ability to translate complex relationships into concrete action recommendations Fluent German in writing and speaking Tracking, Measurement & Data Infrastructure: Proven experience in independently designing, implementing, and developing cross-channel tracking architectures Very good knowledge of Google Tag Manager (Web & Server Side), Google Analytics 4, and conversion tracking across various advertising platforms Experience with server-side tracking, consent mode, enhanced conversions, conversion APIs, and first-party data strategies Experience with offline conversion imports and CRM-based measurement setups Ability to independently establish and validate tracking and data flows between advertising platforms, CRM, analytics, and BI systems Deep understanding of the impact of data quality, signal loss, attribution, and conversion latencies on smart bidding systems Experience in technical troubleshooting, quality assurance, and documentation of complex tracking implementations Special Plus: Experience in the education, continuing education, or EdTech environment Experience with education voucher-financed business models Experience with multi-stage lead generation funnels and long conversion cyclesExperience in companies with complex CRM and sales processes, experience with Hubspot Experience with optimization for quality-based offline conversions

Professionally, you will be responsible for one of our most important growth channels with direct influence on the business development of our educational brands. You will have a high degree of freedom in the further development of our Google Ads, tracking, and measurement landscape. You will have the opportunity to actively shape cross-channel tracking and measurement structures. You will have access to modern AI tools and innovative marketing technologies. You will work closely with CRM, data, BI, and marketing experts. You will benefit from short decision-making processes and an environment in which data-driven decisions are actually implemented. We are not looking for a person who manages existing campaigns. We are looking for an experienced SEA expert who actively develops our Google Ads landscape, recognizes opportunities, questions existing setups, and enables sustainable growth. If you are deeply embedded in SEA, master modern measurement approaches, and want to work in an environment where expertise, personal responsibility, and data orientation are valued, we look forward to getting to know you!