Senior Performance Creative Strategist

Senior Performance Creative Strategist Our client is hiring a Senior Performance Creative Strategist to own the creative production cycle behind their paid ads. They're looking for someone who deeply understands why some content travels and why most static and video ads don't, an experienced operator who can come in and install a repeatable and measurable creative engine that performs at a high level. You'll own the pipeline that supports €75k–€100k/month in Meta spend across four fast-growing Irish comparison brands, solar, life insurance, income protection and pensions. One non-negotiable: this is a senior/lead role, and the only hard requirement is a proven track record. Title matters less than evidence you've done this and made it work. What You'll OwnThe full creative production line, end-to-end, across all four brands, from strategy and ideation, to scripting, to casting and directing actors, to working with the editor, to ad copy, to hand-off for publishing. Ideas grounded in real customer language, mining Reddit, ad comments, their ad library, plus competitor ad libraries, mapped into ideas → concepts (angle + style) → variations. Writing and directing short-form UGC, you write the scripts, brief and direct the creators/actors, and shape the edit. Strong visual and verbal hooks, narrative structure and format Scroll-stopping ad copy and headlines The numbers forecast how much net-new creative each brand needs from its spend and win rate, and its own weekly lead volume and CPL targets A win/loss scorecard and idea bank, so they scale on net-new concepts, not endless variations of the same one (you know why that distinction matters post-Andromeda) Staying ahead of how each platform distributes content and using it to their advantage. What They're Looking For (Evidence Over Title)A proven D2C / direct-response track record (non-negotiable), a creative you owned that was judged on CPA/CPL, not brand awards Deep, current understanding of the Meta algorithm and how it now rewards net-new concepts over hook-swaps Hands-on UGC production, you've written short-form scripts and briefed and directed creators/actors, not just handed a brief to an agency Fluency in direct-response fundamentals, customer awareness levels, lead types/angles, and matching them to the funnel A numbers brain, you treat creativity as a volume-and-win-rate problem and can plan it from the spend Real use of AI tools (Claude/ChatGPT) across research, ideation and copy, as an accelerator, not a crutch Able to set the strategy, coordinate a small team (creators + editor) and run it independently, and back it with results

Our client is looking for a proven operator with high-level D2C creative paid media experience who will grow with the business.