Live Commerce Coordinator

Live Commerce Coordinator We are looking for a driven and detail-obsessed Live Commerce Coordinator to own and manage Tik Tok Shop LIVE operations for Sunny Health & Fitness. This role is responsible for both Brand LIVEs and Creator LIVEs from planning and scheduling to execution, performance tracking, and optimization. If you thrive in a fast-paced, real-time environment, love the energy of live content, and are obsessed with conversion and results, this role is for you. Brand LIVEsPlan, schedule, and coordinate all Sunny Health & Fitness brand LIVE sessions on Tik Tok Shop Build and manage LIVE scripts, run-of-show documents, product showcase order, and talking points Coordinate talent, hosts, and internal team members for each LIVE session Set up and manage LIVE studio logistics equipment, backdrop, product staging, and tech setup Monitor real-time performance during LIVEs (viewers, GMV, ATC, conversions) and make in-session adjustments Manage in-LIVE promotions, flash deals, pinned products, and coupon activations through Seller Center Ensure products are properly listed, priced, and linked before every session goes live Creator LIVEsIdentify, recruit, and onboard creators to host Tik Tok Shop LIVE sessions featuring Sunny products Brief creators on products, talking points, promotional offers, and brand guidelines ahead of each LIVECoordinate product seeding and sample fulfillment for creator LIVE hosts Schedule and maintain a creator LIVE calendar to ensure consistent session frequency Monitor creator LIVE performance and pull post-session reporting on GMV, viewers, and conversions Maintain ongoing relationships with LIVE creators follow up, provide feedback, and retain top performers Reporting & Optimization Track and report weekly LIVE performance metrics GMV, peak viewers, ATC rate, conversion rate, session duration Identify top-performing products, price points, and content formats across both Brand and Creator LIVEsCollaborate with the social commerce and marketing teams to align LIVE strategy with broader campaigns and promotions Stay current on Tik Tok LIVE trends, competitor LIVE strategies, and platform feature updates Qualifications 12+ years of experience in Tik Tok LIVE, live streaming commerce, social commerce, or influencer/creator management Hands-on experience with Tik Tok Shop Seller Center LIVE setup, product linking, promotions Strong understanding of LIVE commerce metrics GMV, ATC rate, conversion rate, peak viewers, session duration Experience coordinating or hosting LIVE sessions, either brand-side or creator-side Highly organized with the ability to manage multiple creator relationships and LIVE schedules simultaneously Comfortable working in real-time, high-pressure environments where things change fast Clear, direct communicator with creators, internal teams, and leadership Proficient in Excel for tracking, scheduling, and reporting Bilingual (English/Spanish) is a plus Passion for fitness, wellness, or lifestyle content is a plus