Enrollment Personalization Lead - Email & SMS

Embry-Riddle in Daytona Beach, FL is seeking a Personalization Specialist to design and test tailored enrollment communications for diverse student audiences. You will write static and dynamic content and build logic using AMPscript and HTML to drive engagement across email and SMS campaigns. Collaboration with the Enrollment Communication team and CRM analysts, plus experience with Salesforce Marketing Cloud, is essential to optimize audience segmentation and improve campaign ROI in a