Creative Director, Marketing Campaigns Dolls

Responsibilities: Lead integrated creative development across 360-degree campaigns, product launches, and seasonal promotions Translate strategy into compelling storytelling and visual direction Leverage doll and fashion expertise to resonate with kids and collectors Direct sets, photography, and video shoots; guide mood boards, styling, lighting, and composition Lead multidisciplinary teams of designers, copywriters, producers, and content creators Drive cross-team collaboration with Brand, PR, Product Development, Operations, and Retail Create platform-native content for YouTube, TikTok, Instagram, and other channels; develop assets for broadcast, email, print, retail, and e-commerce Extend brands into experiences through trade shows, retail displays, sizzle reels, influencer kits, and activations Protect and evolve brand identity while introducing fresh, culturally relevant ideas Manage briefs, scopes, timelines, freelancers/agency partners, and coordination with production and project management to meet budgets and deadlines Apply trends and audience insights to identify opportunities and improve campaigns

Key requirements: 7–10 years in creative marketing, art direction, graphic design, or brand development Strong portfolio with integrated campaigns and hands-on design; photography/video art direction experience Experience in dolls, fashion, toys, entertainment, or related consumer lifestyle categories Ability to translate brand strategy and insights into multi-channel creative Experience directing photo and video shoots with concepts, styling, and product presentation Proven leadership of multidisciplinary creative teams and project delivery from brief to completion Ability to build cross-functional partnerships aligning with product, marketing, operations, and retail priorities Proficiency in Adobe Creative Suite (Photoshop, Illustrator); working knowledge of Figma and social platforms Excellent presentation, communication, collaboration, and organizational skills Ability to manage multiple brands in a fast-moving, high-volume environment Cross-team collaboration Creative and strategic thinking Passion for dolls, fashion, and visual storytelling Adobe Creative Suite (Photoshop, Illustrator) Figma Photography and video art direction