COORDINATEUR DE L’UNIVERS MARKETING PATRIMOINE(S) ET PILOTE DE FILIÈRE (H/F)

Marketing Coordinator For Tourism In the context of the strategic orientations of the White Paper on Tourism 2023-2028 and within Aintourisme, the marketing universe coordinator is responsible for defining and ensuring the coherence of the marketing strategy "heritage(s)" and its specific declinations within the sectors. As a sector pilot, he/she ensures the animation of the actors, the structuring of the offer and its tourism implementation. He/she brings together partners and stakeholders around the shared ambition of developing a competitive and sustainable offer contributing to making Ain a tourist destination for stays. He/she is proactive to initiate and participate in projects to valorize the heritage. Mission Main missions:1/ Coordination of the marketing universe "Heritage(s)"This marketing universe is composed of 3 sectors: "Historical Places, Culture and Exceptional Villages", "Know-How" and "Natural Spaces, Water and Landscapes", which bring together a diversified, sometimes unique offer, but still insufficiently known. It should allow the emergence of a clear marketing conductor for the 3 sectors but also of synergies between the actors in order to: Assert Ain as a nature and authentic destination, rich in its history (heritage, terroirs, activities), its unique landscapes but also as a living and modern destination, Promote the offers to the relevant customer targets, Facilitate the marketing of a diffuse and sometimes heterogeneous offer. To this end, it will be necessary in particular to: Ensure the marketing coherence of the 3 sectors Contribute to the definition and follow-up of the marketing plans of the 3 sectors Favor relevant cross-references and mutualizations 2/ Piloting and developing the "Historical Places, Culture and Exceptional Villages" sector Definition of the strategy and action plan (development and marketing)Implementation of the sector's action plan in liaison with the actors Promotion / communication of the offer to target customers Production of content (web, print...)Animation of the network Establishment and monitoring of partnerships Monitoring of major projects related to cultural tourism Vigilance, balance and prospection 3/ Development of the heritage discovery offer Deployment of the Pass Découvertes de l'Ain Accompaniment and follow-up of actors in the construction of new offers and/or services Advice and support for the tourism of heritage sites Secondary missions: development of the handi-tourism offer Recensement, follow-up and valorization of the offer Collaborative work with partners including the Departmental Council Animation of actors Orientation and advice to project promoters The/the sector manager will participate in other ongoing actions within the ADT and will work in close collaboration with the development, commercialization, communication and web services. Profile