Director, Digital Shelf Strategy
vmlDayton, OH
Director, Digital Shelf Strategy
L7
vmlDayton, OHtoday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsSearch Marketing StrategistsOverview:
As Director, Digital Shelf Strategy & Content, you lead strategic thinking to optimize product content and shopper experiences across retailer ecosystems. You will bridge Commerce Strategy, Discoverability, Content, Creative, Analytics, and Retail Operations to turn insights into actionable content strategies and measurable roadmaps. Your work shapes how brands appear and perform on Walmart, Amazon, Target, and other platforms, with a focus on discovery, engagement, and conversion. This senior, client-facing role combines deep CPG knowledge with PXM and retailer requirements to deliver scalable, high-impact digital shelf programs. Compensation / Benefits competitive benefits package hybrid work model (office ~4 days/week) equal opportunity employer accommodations during interview process collaborative culture professional development opportunities
Responsibilities:
Lead digital shelf strategies across major retailer and marketplace ecosystems (e.g., Walmart, Amazon, Target) Translate objectives, insights, and retailer requirements into actionable product content strategies Define retailer-specific and cross-retailer content approaches (titles, descriptions, attributes, imagery, enhanced content, taxonomy) Develop content optimization roadmaps based on impact, gaps, and feasibility Define search and discoverability strategies across retailer search, navigation, and AI-powered experiences Create briefs and guidance for Content, Copy, Design, and Production teams Govern content governance, taxonomy, and PLM/PXM platform considerations (Salsify and similar) Provide strategic QA and feedback to ensure content aligns with strategies and retailer requirements Lead client workshops, assessments, and strategic communications with cross-functional teams Develop scalable frameworks, templates, and enablement for repeatable digital shelf delivery Mentor teams and elevate the strategic quality of digital shelf work across the practice
Key requirements:
8+ years in digital commerce, digital shelf strategy, or related fields Experience leading strategic engagements and guiding cross-functional execution Strong track record with major retailer ecosystems and improving discoverability, engagement, and conversion Ability to translate insights into actionable content recommendations and strategic briefs Understanding of product information architecture, taxonomy, and retailer content requirements Experience with digital shelf analytics platforms (e.g., Profitero, Stackline, CommerceIQ, Pacvue) Excellent client-facing communication and stakeholder management Leadership in cross-functional workstreams without owning all delivery functions Strategic storytelling Client leadership and relationship-building Cross-functional collaboration Digital Shelf Strategy & Optimization Product Content Strategy & Creative Briefing Retailer & Marketplace Discoverability
Apply now (opens in a new tab)
Level
ManagerL7
Location
Dayton, OH
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
today
To get sharper similar jobs, create your profile using the link below.