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McCarthy Search

Director of Advertising (Amazon)

L7

luminary retailersBel Air, MDyesterday

$120,000 - $150,000 per year

Occupations

Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOther Services Related to AdvertisingMedia Representatives
Who We Are: Luminary Retailers is a full-service Amazon agency for beauty brands. We combine storytelling and data science to help brands grow on Amazon, and that growth reaches across their wider retail business. Our team brings more than 25 years of experience partnering with top brands in skincare, hair care, bodycare, fragrance, and wellness. We manage the full picture: advertising, content, daily operations, inventory and forecasting, brand protection, and in-depth reporting. We’re a people-first company that works as a true extension of our clients’ teams. We’re relationship-driven, brand-first, and committed to honest, transparent communication. It shows in our results: over 90% client retention and nearly 100% employee retention. We look for kind, curious, accountable people who care deeply about their craft, their team, and the brands they support.
The Role: As Director of Advertising, you’ll own and elevate the advertising function across Luminary. This is a senior leadership role focused on strategy, team development, and building systems. You’ll set the standard for how we plan, measure, and deliver advertising for every client. You’ll build the frameworks the team runs on, lead a distributed team across domestic and overseas locations, and be Luminary’s internal expert and external voice on Amazon advertising. You may own one or two strategic accounts where you can pilot new approaches. Most of your impact will come from making the team and the function stronger.
What You’ll Do:
  • Lead the department: Own the performance and output of the advertising function. Partner with the Head of Client Services on planning, hiring, and capacity. Set and track KPIs that connect advertising performance to client outcomes and agency health.
  • Lead a global team: Develop a team spread across domestic and overseas locations. Set up workflows, handoffs, and communication rhythms that keep quality high across time zones. Coach each person to become a stronger, more confident strategist.
  • Build strategy and systems: Create advertising frameworks, SOPs, and best practices for all accounts. Build scalable approaches to campaign structure, testing, budget allocation, and targeting. Standardize how we move from test to learning to scale.
  • Plan full-funnel media: Lead media plans across awareness, consideration, and conversion. Make sure each plan shows how every layer of investment drives total business performance.
  • Set the measurement bar: Define how we measure performance, incrementality, and cross-channel impact. Lead the agency’s use of Amazon Marketing Cloud to shape audience, creative, and media strategy. Guide the team on ROAS, TACoS, CVR, CPC, and new-to-brand metrics.
  • Oversee campaigns: Own quality and performance across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Make sure creative, targeting, and bidding are tested in a structured way.
  • Drive AI and innovation: Expand how Luminary uses AI in advertising, including workflow automation, reporting, creative testing, audience insights, and strategic analysis. Find where new tools give the team and our clients real leverage, and build them into how we work.
  • Build a testing culture: Bring creative thinking to ad concepts, copy, test hypotheses, and measurement. Make curiosity and experimentation part of how the team delivers results.
  • Partner with clients: Be a senior strategic voice in key client relationships on performance, planning, and growth. Work with Account Directors to align advertising with each brand’s broader goals.
  • Grow the agency: Contribute to new business pitches, evolve Luminary’s advertising offering, and represent the agency externally through panels, LinkedIn, and partner events.
  • What You’ll Bring 8+ years in Amazon advertising, including meaningful time as a leader or senior strategist
  • Experience managing seven-figure annual ad budgets across a portfolio of brands
  • Deep expertise across Amazon Ads:
  • Sponsored Products, Sponsored Brands, and Sponsored Display
  • Amazon DSPAmazon Marketing Cloud (SQL experience is a plus)
  • People management experience, including giving performance feedback and developing others
  • Experience leading distributed or global teams across multiple time zones
  • A track record of turning insights into frameworks and repeatable processes others can follow
  • Familiarity with project management tools like Asana and communication tools like Slack
  • Fluency with AI tools and a clear point of view on using them responsibly and effectively at an agency
  • Hands-on experience with tools such as Pacvue, Skai, Perpetua, or Helium 10 Experience presenting to and advising senior client stakeholders
  • Agency experience strongly preferred; beauty, skincare, or wellness experience is a plus
  • A people-first leadership style: you measure success by what the team accomplishes, lead with empathy and direct honesty, and invest in developing others
  • What Success Looks Like in Year OneAdvertising frameworks and SOPs are documented and used across the team
  • The domestic and overseas team executes with consistency, confidence, and strategic clarityAI is built into how the team works, with visible gains in efficiency and output quality
  • Testing is structured and repeatable, and learnings carry across accountsAMC and advanced measurement have improved how we tell the performance story
  • Client retention and account growth reflect the strength of our advertising work
  • You’re recognized inside and outside Luminary as our go-to advertising leader
  • CompensationThe base salary range for this role is $120,000 - $150,000 per year. Where you land in the range depends on your experience, skills, and qualifications.
  • Location & Schedule
  • This role is fully remote and requires a work-from-home setup in the US. Hours are flexible, but you’ll need to be available for client calls and internal meetings during standard business hours.
Equal Opportunity: Luminary Retailers is proud to be an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, pregnancy, ancestry, national origin, age, disability, protected veteran status, or any other characteristic protected by law. If you need an accommodation during the hiring process, please let us know.
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Level

ManagerL7

Salary

$120,000 - $150,000 per year

Location

Bel Air, MD

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

yesterday

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