Skip to main content
McCarthy Search

Email & Retention Marketing Manager (Klaviyo, DTC)

L7

stepprsBaltimore, MD2 days ago

Occupations

Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers

Industries

Direct Mail AdvertisingOther Services Related to AdvertisingMarketing Consulting Services
About Stepprs Stepprs is a DTC massage insole brand with over 1,000,000 customers. We build for people who are on their feet all day, and we sell. We’re a remote-first team that moves fast, tests everything, and cares about numbers over opinions.
The role: You’ll own email and SMS at Stepprs. Strategy, calendar, copy, flows, results. It’s your channel, and you’ll be trusted to run it. We send a high volume of campaigns, so this is not a “one newsletter a week” job. We need someone who can keep volume high while keeping click rates up and unsubscribes down, which comes down to smart segmentation and emails people want to open.
What you’ll do:
  • Plan and build the monthly email and SMS calendar
  • Decide the strategy and angle for every send
  • Write the copy yourself (subject lines, body, SMS)
  • Segment every send properly so the right message hits the right people
  • Continuously A/B test our flows and campaigns, and act on what you learn
  • Watch click rate, unsubscribe rate, deliverability and revenue per send, and report on them
  • Work with our in-house designers to get emails built
What we’re looking for:
  • Proven experience running email for e-commerce brands, ideally DTCHighly skilled in Klaviyo: segments, flows, A/B tests, reporting
  • Proof of results. Real campaigns and flows you ran, with the numbers
  • Strong direct-response copywriting. You write emails that sound like a person and sell
  • You know how to send often without burning the list
  • Full ownership mindset. You don’t wait to be told what to send next
Nice to haveS:
  • MS campaign experience in Klaviyo
  • WhatsApp marketing experience
  • Experience at a high-volume brand or a DTC email agency
This isn’t for you ifYour background is corporate CRM or B2B newsletters, or you’ve managed email without writing and building it yourself.
Apply now (opens in a new tab)
Apply now (opens in a new tab)

Level

ManagerL7

Location

Baltimore, MD

Occupation

Marketing Managers

Industry

Direct Mail Advertising

Posted

2 days ago

To get sharper similar jobs, create your profile using the link below.

Create profile