Creative Strategist

Creative Strategist — Performance Marketing in Healthcare or B2B!!

Our agency client is hiring multiple Creative Strategists, with each role aligned to a specific client vertical. Current needs span areas including Fashion, Lifestyle, Consumer Services, CPG, and other consumer-focused categories. Each strategist will serve as a subject-matter expert for their assigned vertical, bringing a strong understanding of the audience, category dynamics, competitive landscape, and the types of creative that perform in that space. While there is some crossover across consumer and e-commerce categories, we are ultimately looking for one strong strategist per vertical who can combine category expertise with performance-driven creative thinking. This role sits at the intersection of creative strategy, consumer insight, performance data, and business strategy. The Creative Strategist is responsible for understanding what is working, why it is working, and what should be created next. You will use performance data, audience research, competitive intelligence, market trends, and client business objectives to develop creative concepts and structured testing strategies designed to drive measurable growth. This is not a traditional brand-only creative role, and it is not a media buying role. The ideal candidate is a creative strategist first — someone with strong concepting instincts who is also comfortable working with performance data, paid-media platforms, testing frameworks, and client-facing strategy.

Consumer Services--Experience with consumer-facing service businesses such as home services, healthcare, insurance, financial services, hospitality, memberships, or other service-based businesses. Candidates should understand lead generation, customer intent, pain points, and service-based conversion journeys. CPG--Experience with consumer packaged goods, including food and beverage, beauty, personal care, household products, and other high-volume consumer categories. Candidates should understand product positioning, repeat purchase behavior, competitive differentiation, and performance-driven creative testing. This role requires someone who can combine analytical thinking with strong creative judgment — a true blend of left-brain and right-brain thinking. Client-Facing Expectations--Creative Strategists work directly with clients and internal teams. You should be comfortable: Presenting creative recommendations Explaining performance insights Defending strategic decisions Asking thoughtful business questions Challenging assumptions when necessary Helping clients understand why a specific creative direction is likely to drive stronger results The strongest candidates are consultative and can identify the real problem behind a client request rather than simply executing what is initially asked.