Marketing Media Planner

WHO WE ARE: Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Hinge, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more. We're hiring a cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.(We offer a hybrid work arrangement, with a flexibility to work onsite and from home) The Planner maintains and grows a foundational knowledge of both online and offline media channels Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy Monitors the pulse on changing media and client trends Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc. Fully comprehends client business objectives and the role media is meant to play in accomplishing them Proactively encourages media + creative integration through cross-agency presentations and timelines Focuses on a quality product, adhering to Crossmedia's high standards Develops holistic, strategic media plans in partnership with Supervisors and Directors Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments. Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc. Develops strategic media POVs for clients Personal efforts generate satisfaction – clients, team, company Participates in training programs to enhance their professional growth. Displays a high level of personal dedication and motivation. Bachelor's Degree~2+ years of experience in media planning at an ad agency~ Ability to juggle multiple client projects and responsibilities and meet deadlines~ Capable of working independently and managing projects from start to finish~ Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home.