Director, Consumer Marketing — COBENFY Psychiatry Brand

Bristol Myers Squibb Co. seeks a Director, Consumer Marketing (Psychiatry) to own COBENFY’s consumer marketing strategy and execution across TV, digital, CRM, and patient support channels. You will lead a team and partner with cross-functional leaders to deliver integrated campaigns that advance patient awareness, initiation, and adherence. The role requires deep pharma consumer marketing experience, strong paid media expertise, and the ability to translate clinical insights into compelling