Digital Content Specialist, Vehicle Service & Repair Group

Digital Content Specialist The Digital Content Specialist plays a critical role in executing and optimizing digital and print publishing operations across multiple B2B media brands. This role ensures all content meets EBM, SEO/GEO and UX best practices, adapting editorial and print content for digital platforms with consistent tagging, formatting, and categorization within the CMS while also managing the print cycle of their brands (if applicable). They collaborate closely with editors, writers, and developers to meet deadlines, resolve technical issues, and keep content aligned with publishing schedules and brand goals. They manage newsletter production from build to distribution, including A/B testing and performance tracking, while ensuring high standards of design, engagement, and deliverability. The role involves maintaining website metrics dashboards, analyzing traffic patterns, and developing actionable insights to inform content strategy and improve performance. They write and schedule platform-specific social media posts, engage with followers, and monitor competitor activity and industry trends. Essential Job Function: Format, upload, and publish content in the CMS while ensuring SEO standards and UX best practices are met by tagging and categorizing content consistently. Select, source, and create appropriate images or graphics for web and social content using tools like Canva or Adobe Express. Convert long-form editorial into multiple formats (e.g., newsletters, infographics, threads) and update evergreen content for accuracy and relevance. Work with brand editors to manage content calendars and ensure timely delivery through collaboration with writers and editors. Collaborate with developers or digital teams to implement site updates and troubleshoot technical issues. Use analytics tools to track content performance, maintain dashboards, and analyze traffic trends to identify gaps and opportunities. Develop insights from performance data to guide future content strategies and distribution plans. Build and send newsletters, conduct A/B tests, and monitor engagement metrics such as open rates and click-through rates. Write, edit, and schedule platform-specific posts, maintain brand voice, engage with audiences, and monitor competitors and trends. Maintain editorial standards across brands and actively contribute to planning meetings and content ideation.