E-Commerce Marketing Manager

Key Responsibilities: Own eCommerce revenue performance and the strategies driving growth Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin Analyze organic and paid traffic and understand the revenue generated from each channel Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion Identify performance changes quickly and determine the underlying cause Build and prioritize initiatives based on measurable business impact Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets Direct the content team on what to create and why Measure content performance and continuously refine or eliminate underperforming initiatives Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions Identify and eliminate conversion friction throughout the customer journey Regularly QA the website across desktop and mobile Develop requirements for technical improvements and work with the technical team on implementation Lead ongoing A/B testing and conversion optimization initiatives Develop and execute eCommerce SEO strategy across product pages, collections, metadata, internal linking, structured data, and site architecture Manage Google Search Console and GA4 Oversee Google and Meta advertising with a focus on revenue and margin Manage product feeds, Google Merchant Center, and Meta catalogs Support local search strategy across multiple showroom locations Stay current on AI-driven search and changes in online product discovery Own email and SMS as revenue-generating channels Develop segmentation, automated flows, campaigns, and performance strategies Oversee welcome, browse abandonment, cart abandonment, post-purchase, win-back, and quote follow-up campaigns Develop digital lead-generation strategies for customers who require an assisted sales process Ensure leads are properly captured, attributed, routed, and followed up Lead and prioritize the work of two marketing/content team members Establish priorities, expectations, and performance standards Provide clear direction and constructive feedback Maintain accountability for team output while allowing team members to own execution Partner closely with technical leadership and outside agencies or vendors when needed What We're Looking For 5+ years of experience in eCommerce, digital growth, performance marketing, or a related field Advanced hands-on experience with Shopify; Shopify Plus strongly preferred Strong working knowledge of GA4 and Google Search Console Hands-on experience managing Google and Meta advertising Strong understanding of eCommerce SEO, including both technical and on-page SEODemonstrated success growing eCommerce revenue with measurable results Experience leading, directing, or managing the work of others Strong analytical and problem-solving abilities Comfortable working independently and making decisions without a highly structured playbook Ability to connect marketing activity to actual revenue and profitability Technology & Platform Experience Experience with some or all of the following is highly valuable: Analytics: GA4, Google Search Console, Shopify Analytics/ShopifyQL, Looker Studio Testing & CRO: Intelligems, Shoplift, Convert, VWO, Microsoft Clarity, HotjarSEO: Screaming Frog, Ahrefs, Semrush, Page Speed Insights, Core Web Vitals Paid Media: Google Ads, Performance Max, Shopping, Meta Ads Manager, Advantage+, Microsoft Ads Feeds: Google Merchant Center, Feedonomics, Data Feed Watch Lifecycle Marketing: Klaviyo, Postscript, Attentive Tracking: Google Tag ManagerCRM: Hub Spot or comparable platform Advanced spreadsheet skills; SQL is a plus The client is especially interested in candidates who understand A/B testing, attribution, faceted navigation SEO, product data/metafields, variant-heavy product feeds, email/SMS deliverability, and modern changes in digital advertising and AI-driven search. Preferred Background Experience in any of the following would be a strong plus: Home improvement Building products Doors, windows, or other construction-related products Furniture or other high-consideration products Omnichannel or multi-location retail Businesses that sell both online and through assisted sales or quotes Shopify Plus environments Who Will Thrive in This Role We're looking for someone who is naturally curious, analytical, proactive, and commercially driven. You should be someone who: Notices problems before someone has to point them out Wants to understand why a number moved, not just report that it moved Makes decisions based on data and measurable outcomes Is comfortable working with incomplete information and creating structure where none exists Takes ownership rather than waiting to be told what to do Can confidently challenge assumptions and have direct conversations Knows how to delegate without giving up accountability Can acknowledge when something isn't working and quickly adjust Enjoys building systems and processes that make the business more efficient What You'll Get$120,000$130,000 base salary, depending on experience Performance bonus tied to measurable growth targets and paid quarterly Medical, dental, and vision insurance 401(k) with company match Three weeks of PTOSignificant autonomy and ownership over the eCommerce strategy Direct impact on a growing national eCommerce business Two-person marketing team to support content execution Technical support for development, integrations, automation, and tracking Opportunity to build and shape the company's eCommerce growth strategy This is an onsite position in Atlanta, Georgia.