Marketing Director - Industrial Automation and SCADA

Location: Houston, TX

Department: Marketing

About the Role: Our client is a Houston-based technology company specializing in industrial automation, SCADA, and edge data acquisition solutions. With more than 30 years of continuous growth, they support customers across critical infrastructure sectors including: Energy UtilitiesWater & wastewater ManufacturingAviationKnown for engineering excellence and long-term customer partnerships, the company is entering an exciting new phase of growth and brand evolution. This role reports directly to the Executive Vice President, Global Business Development .Role Overview The Marketing Director will play a pivotal role in taking the brand to the next level. You will own the overall marketing strategy, strengthen brand positioning, and drive demand generation while building and leading a growing marketing team. This position blends: Strategic leadership Creative brand development You will work closely with Sales, Engineering, and Executive Leadership, with strong potential to expand into international markets as the company grows.

Key Responsibilities: Strategic Development Develop and execute the annual marketing strategy aligned with growth and revenue goals Define and track KPIs across brand, demand generation, and digital performance Manage the marketing budget and report performance insights to leadership Partner cross-functionally with Sales, Business Development, Engineering, and Executive Leadership Lead SEO and digital growth strategies to increase traffic, engagement, and conversions Oversee HubSpot campaigns, automation workflows, segmentation, and lead scoring Drive multi-channel lead generation across: Paid search LinkedIn advertising WebinarsAnalyze campaign performance and optimize future investments Content Strategy & Brand Storytelling Refresh and evolve brand messaging through compelling storytelling and thought leadership Oversee creation of: BlogsVideosWebinarsMultimedia assets Ensure consistent messaging across websites, campaigns, and partner channels Website, Analytics & Performance Own website strategy as a core demand generation and brand platform Monitor performance using GA4, SEMrush, and HubSpotBuild dashboards to track web, social, and campaign metrics Events & Partner Marketing Develop and lead conference and event strategy aligned with sales objectives Oversee booth design, messaging, and campaign integration Collaborate with strategic partners on joint initiatives and co-branded content Travel to key industry events (approximately25–40% )Lead, mentor, and grow the marketing team as the function scales Foster a collaborative, creative, high-performance culture Provide structure through clear priorities, timelines, and accountability

Requirements: Bachelor’s degree in Marketing, Communications, or Business (advanced degree preferred)8+ years of marketing experience, including 3+ years in a leadership role Experience in industrial, automation, or technical B2B environments (preferred) Strong expertise in: Digital marketingSEOLead generation for long sales cycles Strong creative and storytelling abilities Collaborative, driven, and comfortable working cross-functionally Excellent leadership, communication, and project management skills Highly competitive salary 401(k) with company matching Profit sharing Additional benefits package

Interview Process: Virtual interview On-site interview in Houston, TX (including presentation of marketing story and portfolio)