Sr. Global Marketing Manager - Cardiac

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology. Abbott Point of Care is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision‑making. The i-STAT System has the industry's most comprehensive menu of tests on a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient‑centered environment while driving improved operational performance. Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to: Career development with an international company where you can grow the career you dream of Free medical coverage for employees* via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity: Abbott Point of Care (APOC) is a global leader in rapid diagnostics that enable faster clinical decisions, improved patient flow, and better health system performance. As part of Abbott's priority to scale its installed base and accelerate adoption of high‑impact innovations, we are seeking a Senior Global Marketing Manager - Cardiac to lead the strategic and commercial success of the cardiac portfolio, including high‑priority NPIs. This role is a senior commercial leadership position, accountable for turning cardiac innovations into routine clinical practice and scaled, sustainable revenue worldwide. The Senior Global Marketing Manager owns the portfolio strategy, NPI roadmap, launch execution, and adoption acceleration, working cross‑functionally to ensure new cardiac products move rapidly from development → evaluation → protocol inclusion → sustained utilization. This role balances portfolio strategy with hands‑on commercial execution, ensuring Abbott's cardiac innovations translate into measurable clinical impact and financial results. This position reports to the Director, Global Strategic Marketing and serves as the primary global business owner for the cardiac franchise.

Portfolio Strategy & Market Leadership: Own the global portfolio strategy for cardiac diagnostics, including segmentation, targeting, positioning, and investment priorities. Shape category direction by identifying unmet clinical, workflow, and economic needs across cardiac pathways. Translate Abbott's growth objectives into clear, executable priorities for regions and downstream teams. Act as the global business authority on the cardiac franchise, guiding decisions with direct revenue impact. NPI Development, Launch & Adoption Own end‑to‑end NPI commercialization for cardiac products-from development handoff through launch, adoption, and scale. Define and execute global launch strategies that accelerate evaluation, protocol adoption, and utilization. Establish and track adoption KPIs (e.g., time to first use, protocol inclusion, utilization expansion). Identify and remove adoption barriers (clinical confidence, workflow integration, economic justification).Value Proposition & Solution‑Based Commercial Strategy Define the global value proposition for the cardiac portfolio, integrating clinical evidence, health economics, and customer decision drivers. Ensure value narratives support solution‑based selling across cardiac pathways (ED, ICU, lab, enterprise). Partner with sales leadership to deliver commercial programs and tools that convert interest into revenue‑generating use. Continuously refine messaging based on field feedback and market performance. Evidence Strategy & Scientific Engagement Own the global evidenc