VP, Digital Marketing & Marketing Analytics - Investment Management / Private Markets

Key Responsibilities: Lead the development and execution of the firm's digital marketing strategy across institutional and private wealth audiences. Assess the current marketing technology ecosystem and help define the future-state MarTech roadmap. Partner with IT, data, security, Sales, distribution, and senior leadership on platform strategy, integration, and digital transformation initiatives. Build and improve marketing analytics, dashboards, attribution, KPI frameworks, and performance measurement. Strengthen lead generation, lead management, audience segmentation, nurture programs, and the connection between Marketing and Sales/fundraising. Advance digital customer journeys across web, email, CRM, marketing automation, paid media, SEO/SEM, and other channels. Identify practical opportunities to use AI and emerging technology to improve marketing effectiveness, personalization, productivity, and decision-making. Develop business cases and recommendations for technology, agency, staffing, and marketing investments. Lead through influence across a complex organization while remaining willing to get into the details when needed.

What We're Looking For: 15+ years of progressive marketing experience, ideally within asset management, investment management, private markets, alternatives, or wealth management. Senior-level experience in digital marketing, MarTech, marketing analytics, or integrated marketing. Strong understanding of institutional, intermediary, advisor, RIA, private wealth, or distribution audiences. Experience leading digital transformation or modernization initiatives. Hands-on knowledge of CRM, marketing automation, analytics, personalization, attribution, and digital experience platforms. Demonstrated ability to connect marketing activity to pipeline, fundraising, asset growth, or other measurable business outcomes. Experience partnering closely with Sales/distribution and technology teams. Practical understanding of AI and emerging marketing technologies. Strong executive presence and ability to influence senior stakeholders. Builder mentality — comfortable working in an environment with meaningful white space and helping create the future-state function.