Senior Product and Marketing Analyst
boats groupMiami, FL
Senior Product and Marketing Analyst
L6
boats groupMiami, FL3 days ago
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersBusiness Intelligence AnalystsSenior Product & Marketing Analyst (Miami/Hybrid)
About the Role:
We're looking for a Senior Product & Marketing Analyst to be the analytics partner for our Product and Marketing teams. This is a high impact senior role: you'll own the cross-functional marketplace pulse - the holistic view that no single channel owner has - running that review yourself, while partnering with and arming channel owners for their own channel-specific performance conversations. You'll keep a constant pulse on our key marketplace metrics and proactively surface issues and opportunities before anyone has to ask. You'll also help these teams build the self-service reporting they need to move fast on their own, and own the data that powers audience targeting - keeping our Hightouch models current as we launch new audiences and catalog feeds. This role sits within the Data team and works cross-functionally day to day, embedded with Product and Marketing stakeholders while staying connected to the broader data platform.
What You'll Do:
- Own the cross-functional marketplace pulse
- Lead recurring, cross-functional marketplace performance reviews - the holistic view across traffic, engagement, leads, and conversion that no single channel owner has on their own. Come prepared with the data, the narrative, and a point of view, not just a dashboard.
- Arm channel owners for their own reviews
- Partner with channel owners (paid social, SEO, campaigns, etc.) to support their channel-specific performance conversations - providing the data and narrative, and co-presenting where useful - while the channel owner keeps ownership of that conversation and the decisions that follow.
- Marketplace metrics ownership
- Keep a constant pulse on our key marketplace metrics (traffic, engagement, lead volume, conversion, etc.), and know immediately when something moves.
- Proactive issue & opportunity surfacing
- Spot performance shifts, anomalies, and emerging opportunities before stakeholders raise them, and bring a recommendation, not just an observation.
- Performance evaluation
- Partner with Product and Marketing to analyze feature launches, campaigns, and initiatives - helping teams understand what's working, what isn't, and why.
- Insights & recommendations
- Turn data into clear, actionable insights that inform product and marketing decisions, not just retrospective reporting.
- Self-service reporting
- Design and build dashboards and reporting tools (Looker/Sigma) that let Product and Marketing teams answer their own questions without needing to come back to Data for every ask.
- Hightouch model maintenance
- Update and extend Hightouch audience models to support new audience definitions, segments, and use cases as Marketing's targeting needs evolve.
- Catalog feed support: Build and maintain new catalog feeds, ensuring data flowing to downstream marketing and syndication channels is accurate and timely.
- Cross-functional partnership
- Build trusted, ongoing relationships across Product, Marketing, and other stakeholder teams - you're a go-to resource, not a ticket queue.
- Data quality & documentation: Help maintain the reliability of underlying models that Product and Marketing reporting depends on, flagging issues upstream when something looks off.
What We're Looking For:
5+ years in an analyst role, ideally supporting product and/or marketing teams directly, with experience presenting to and influencing senior stakeholders. Strong SQL skills and experience working in a cloud data warehouse (Snowflake a plus).Experience building dashboards/reports in a BI tool (Looker, Sigma, Tableau, or similar).Track record of running cross-functional reviews independently and partnering effectively with channel owners on their own performance conversations - comfortable owning a room and comfortable supporting someone else's. Comfortable translating ambiguous stakeholder questions into a clear analysis plan without heavy direction. Experience with (or strong interest in learning) marketing data/audience activation tools like Hightouch, or similar reverse-ETL/CDP platforms. Familiarity with product analytics concepts (funnels, cohort analysis, feature adoption) and marketing performance metrics (campaign attribution, conversion, engagement).Strong communication skills - able to work directly with stakeholders across functions and seniority levels and explain data clearly.
Bonus: exposure to dbt or another transformation framework.
What Success Looks Like:
- Product and Marketing leaders trust this person as the source of truth on marketplace performance and come to them before problems escalate.
- The cross-functional marketplace review runs smoothly with a clear narrative, not just raw numbers.
- Channel owners feel supported - they own their conversations, backed by trusted data and insights
- Product and Marketing teams have reliable, self-service dashboards that reduce ad hoc requests to Data.
- New audiences and catalog feeds are stood up quickly and accurately as Marketing's needs grow. What You'll Receive
- Hybrid Work Flexibility
- Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
- Generous Time OffWith a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
- Volunteering Time
- Participate in our volunteer program with 4 paid days annually to contribute to your community.
- Modern Office PerksOur vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
Comprehensive Benefits Package:
Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
Commuter Benefits:
Park conveniently in our building's garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
Professional Development:
Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
Team-Centric Atmosphere:
Be part of a close-knit team that prioritizes relationship-building and personal connections.
Apply now (opens in a new tab)
Level
LeadL6
Location
Miami, FL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Software Publishers
Posted
3 days ago
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