Owning the hands-on execution of conversion rate optimization, the full-time CRO Specialist will analyze data and user behavior, run A/B tests, and optimize landing pages for B2B tech and SaaS clients in a remote work environment.
Key responsibilities:
Set up and maintain conversion tracking using GA4, Google Tag Manager, and CRM events to ensure data accuracy
Analyze user behavior and traffic sources to identify drop-offs and conversion opportunities
Design and launch A/B tests, defining success metrics and analyzing results with statistical rigor
Required qualifications:
3+ years of hands-on CRO experience, preferably in an agency, B2B, or SaaS environment
Proven track record of successful A/B tests that resulted in measurable conversion improvements
Strong proficiency with GA4 and Google Tag Manager, including event tracking and funnel reports
Experience with experimentation platforms and behavior analysis tools
Solid understanding of testing statistics and basic HTML/CSS/JavaScript for test variations