Director of Special Events

Job Location: Westchester, Southern CT, Northern NJ or NYC – NO RELOCATION

What You’ll Do: Develop and execute an annual experiential marketing and events strategy aligned with campaigns, product launches, retail initiatives, partnerships, and community priorities. Lead high-profile events including consumer activations, retail openings, influencer experiences, press previews, wholesale events, executive engagements, and philanthropic initiatives. Partner cross-functionally with Marketing, PR, Creative, Social, Retail, Ecommerce, Merchandising, Wholesale, and Product teams to deliver integrated brand moments. Oversee end-to-end event production, including concepts, venues, logistics, staffing, hospitality, vendors, budgets, and post-event reporting. Establish KPIs for attendance, engagement, earned media, social impact, customer acquisition, brand sentiment, sales impact, and ROI. Build and mentor a high-performing events team while managing agencies, freelancers, and external partners.

What You Bring: 10+ years of progressive experience in experiential marketing, special events, hospitality, brand activations, or related fields. Proven success delivering complex, multi-market event programs and high-impact experiential campaigns. Exceptional leadership, creative storytelling, project management, budgeting, negotiation, and operational skills. Strong network of production agencies, hospitality partners, venues, vendors, and creative collaborators. Ability to thrive in a fast-paced environment, manage multiple priorities, and travel as needed—including occasional evenings and weekends.

Benefits include: 401(k), commuter benefits, disability insurance, employee discount, wellness programs, and generous time off.