Freelance Digital Marketing Specialist (part time)

Location: 100% remote - requires flexibility to overlap with Mountain Time zone

Schedule: Part time hours - averaging 15-20 hours/week (requires flexibility to sometimes be more, sometimes less) Eligibility – We are not able to offer any type of sponsorship. No 3rd party candidates Contract Pay Rate Target - $65/hr W2Our CLIENT is a creative agency specializing in branding, marketing and placemaking. That means we not only develop and guide brands for places such as reinvigorated downtown districts, emerging communities and, in some cases, whole new regions, we actually have a hand in creating the places themselves. It’s diverse, exciting, meaningful work. So with every position, we look for people who share our love of culture and community, our desire to make a real difference and perhaps most of all our spirit of fun, creativity and hard work. Or as we like to say: be true, have fun and do the unexpected.

Position Overview: Freelance Digital Marketing Specialist

Reports to: Senior Director of Strategic Innovation

Location: Remote or HybridYou will own monthly client analytics and reporting, build and send email campaigns, and serve as the go-to SEO and AEO resource for our Account Services, Copywriting and Digital teams, from early website and blog development through ongoing optimization. What You’ll Own

• Analytics & reporting: Monthly client performance reporting; quarterly Data Studio reports with insights and executive summaries
• AIO (AI optimization) & websites: search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) research; keywords, alt text and meta descriptions; website updates; website health
• CRM & emails: Paid / HTML emails (UTM and CTA updates); build, test and send nurture emails in HubSpot
• Digital support: Blog and press release posting, website QA, process improvement, and SEO/AEO guidance for internal teams

Key Responsibilities: Analytics & Reporting

• Produce monthly performance reports for multiple clients.
• Build quarterly client reports in Data Studio, connecting data sources such as Funnel, GA4, HubSpot/Mailchimp/Klaviyo and Meta.
• Check all data for accuracy, and write clear insights and executive summaries for each data set reported.
• Fold SEO and AEO tracking findings into quarterly reporting.
• Conduct keyword and competitor research and make recommendations during website and blogdevelopment.
• Audit client websites quarterly for alt text, meta descriptions, title tags and related elements, using SEO plugins to find and create missing tags; review and rewrite as needed.
• Own AEO tracking and strategy across ChatGPT, Perplexity, Google AI Overviews and Copilotfor multiple clients.
• Run recurring AEO audits across client sites and implement optimizations.
• Maintain CLIENT's cross-client AEO tracker and the company's AEO procedures and SOPdocumentation.
• Maintain and update internal SEO/AEO/GEO training materials (deck, presenter script, keywordbrief templates) for the Account Services and Copywriter teams.
• Stay current on SEO, AEO and GEO best practices, apply them, and keep the team informed. Websites
• In partnership with the Digital team, make website updates and monitor site health across clientsites
• When needed, create, test and publish blogs and press releases on client websites with the Account Services and Digital teams.
• Help Account Services and Digital teams proof websites during the QA and testing phase.
• Partner with the Account Services and Digital teams to develop and improve website and SEOprocesses. CRM & Email
• Build, test and send nurture emails in various CRM platforms for multiple clients.
• Prepare paid and HTML emails, including UTM and CTA updates. What you bring Required
• 5-7+ years of experience in SEO, digital analytics or digital marketing
• Proven hands-on experience in SEO, digital analytics and email marketing, ideally in an agencysetting.
• Working knowledge of AEO and GEO, and how brands surface in AI answer engines.
• Proficiency with GA4, Funnel, Meta Ads, Data Studio and HubSpot/Mailchimp/Klaviyo (emailbuilds, testing and sends).
• Experience with CMS platforms such as WordPress and SEO plugins such as Yoast or RankMath.
• Comfort with basic HTML for email builds and edits.
• Strong attention to detail, with the ability to turn data into plain-language insights for clients.
• Self-directed and reliable working independently across multiple clients and deadlines.