Associate Director, Organic Content & Growth (SEO & GEO/AEO)

Job Description: Reporting to the Director of Growth Marketing, the Associate Director, Organic Content & Growth (SEO & GEO/AEO) will help execute and scale Cresset's organic growth initiatives across SEO, GEO/AEO, content marketing, and AI-powered discovery channels. This role is responsible for creating and optimizing content that drives qualified leads, increases brand visibility, and supports long-term organic growth. This is a hands-on role for a content marketer with strong SEO and AI discoverability expertise. The ideal candidate will manage content production workflows, develop and optimize high-performing content, and contribute directly to writing and editing. Working closely with the Growth Marketing team, external SEO consultants, and internal subject matter experts, this individual will translate strategic priorities into compelling content and measurable business outcomes. The successful candidate will have a performance marketing mindset, using content and organic discoverability as levers to increase visibility, engagement, and lead generation across search engines, AI-driven discovery platforms, digital channels, and paid campaigns. They will help expand Cresset's digital footprint and authority signals to support both SEO and GEO/AEO performance.

Key Responsibilities: Content, Discoverability & Brand Authority Personally write, edit, optimize, and refresh high-quality content, including thought leadership, educational articles, website content, landing pages, and other digital assets. Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives. Conduct keyword, search intent, competitive, and content gap research and translate insights into content briefs and finished content. Partner directly with internal subject matter experts to turn complex financial topics and ideas into clear, engaging, authoritative content. Partner with external SEO consultants to identify opportunities, develop content briefs, and execute content initiatives. Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, guest articles, interviews, publisher placements, citations, and brand mentions. Organic Growth & Search Optimization Collaborate with the Head of Growth Marketing and external partners on SEO and GEO/AEO strategy while taking direct ownership of execution. Apply SEO best practices across content, including keyword strategy, search intent, content structure, internal linking, metadata, and other on-page optimization opportunities. Optimize content for discoverability across traditional search engines and emerging AI-powered experiences, including AI assistants, LLMs, and answer engines. Monitor organic and AI-search performance to identify opportunities to increase qualified traffic, engagement, visibility, and leads. Use performance data to continuously test, refresh, and improve existing content. Stay current on emerging SEO, GEO/AEO, and AI search trends and identify practical opportunities to test new approaches.

Qualifications: 5+ years of experience in content marketing, SEO content, organic growth, editorial, or a related marketing role. Excellent writing and editing skills, with recent experience personally creating long-form and digital content. Strong hands-on SEO experience, including keyword research, search intent, content optimization, internal linking, and performance analysis. Working knowledge of GEO/AEO and how content is increasingly discovered and cited through AI-powered search experiences. Proven experience creating and optimizing content that drives measurable organic traffic, engagement, leads, or other business outcomes. Demonstrated ability to take content from research and brief development through writing, optimization, publishing, and performance measurement. Experience managing content production workflows and collaborating with agencies, consultants, or external partners. Strong analytical skills and experience with SEO and performance tools such as GA4, Google Search Console, Ahrefs, SEMrush, or similar platforms. Strong communication, project management, and stakeholder management skills. Collaborative, curious, and comfortable working in a fast-moving environment where priorities evolve and experimentation is encouraged. Preferred Attributes Agency experience, particularly in a role requiring hands-on execution across multiple clients, projects, or deadlines. Experience in financial services, wealth management, fintech, or another regulated or complex industry. Experience using AI tools to support content research, optimization, workflows, or performance analysis. Hands-on exposure to GEO/AEO initiatives, AI search optimization, or LLM visibility measurement. Familiarity with off-site SEO, digital PR, publisher ecosystems, and brand authority-building strategies. How We Work The Growth Marketing team operates with a startup mindset within an established firm. We are highly collaborative, fast-moving, data-driven, and comfortable testing and iterating as digital marketing and search continue to evolve. Success in this role requires someone who enjoys partnering across teams, welcomes feedback, brings new ideas, and is equally comfortable developing an approach and doing the work to bring it to life.

What We Offer: At Cresset, we focus on people first. As a service business, our people are our assets. Engaging our clients and employees is our highest priority. Salary will be based on factors including, but not limited to, experience, licenses/certifications, industry knowledge, and geographic location. Cresset offers a competitive compensation package including an annual incentive and a benefits package to all full-time employees including medical, dental, vision, life insurance, 401(k) retirement plan, health savings accounts, short and long-term disability insurance, voluntary critical and accident insurance, and pre-tax parking and transportation programs.

Equal Employment Opportunity: It is the policy of Cresset to ensure equal employment opportunity (EEO) for all employees and applicants for employment without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, or related conditions), national origin or ancestry, age, disability, veteran status, uniformed servicemember status, sexual orientation, gender identity, status as a parent, genetic information (including testing and characteristics), or any other characteristic protected by applicable federal, state, or local law. It is Cresset’s policy to comply with applicable laws concerning the employment of persons with disabilities, including reasonable accommodation for applicants and employees with disabilities.*Disclosures related to awards, recognitions, and rankings available here. Cresset refers to Cresset Capital Management, and all its respective subsidiaries and affiliates. Cresset Asset Management, LLC, also conducts advisory business under the names of Cresset Sports & Entertainment, CH Investment Partners, and Cresset Capital. Cresset provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset also provides investment advisory services to investment vehicles investing in private equity, real estate, and other investment opportunities. Cresset Asset Management, LLC is an SEC registered investment advisor. SEC registration does not imply any specific level of skill or training.