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Performance Creative Director

L7

411 localsNew York, NYyesterday

Occupations

Advertising and Promotions ManagersMarketing ManagersMarket Research Analysts and Marketing Specialists

Industries

Advertising AgenciesOther Services Related to AdvertisingAll Other Specialty Trade Contractors
About the job: Performance Creative Director I 100% Remote | Contract USD 4k–6k/mo Base + Performance Bonuses 411 Locals is hiring a Performance Creative Director to build and scale our high-volume video performance engine on Meta. We manage direct-response lead generation for 3,500+ home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts. We are not looking for a traditional Creative Director or brand marketer. We need an organized growth operator obsessed with performance creative, rapid experimentation, and CPL optimization. Key Performance Targets: Leads/Customer/Day: Scale average from 0.3 ➔ 2+ leads/day. Cost Per Lead (CPL): Drive blended CPL from $15 ➔ Under $10. Testing Scale: Discover scalable winning video formulas weekly across 20+ industries.
Core Responsibilities: Video Performance Engine: Operationalize a rapid testing pipeline capable of producing and testing high volumes of short-form/UGC video concepts monthly. Creative Decay & Strategy: Analyze Meta campaign data to identify winning hooks, messaging angles, and offers; rapidly replace decaying creatives before performance drops. Team Leadership & Systems: Build and lead a remote team of Creative Strategists, AI Video Producers, and freelancers, establishing clear accountability and production velocity. Cross-Functional Alignment: Collaborate with Paid Media and Operations teams to scale winning creative formulas across thousands of accounts.
Requirements: 8+ years in performance marketing, direct-response advertising, or creative strategy. 5+ years managing creative or performance marketing teams. Proven mastery of Meta Ads performance metrics (CPL, CTR, CPM, Conversion Rate) and high-volume video testing. Demonstrated experience scaling direct-response lead generation campaigns (local business/home services experience strongly preferred). A structured, data-first mindset (TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE). Work Conditions: Contract, Base salary + Performance Bonuses 100% Remote flexibility. Reporting directly to Executive Leadership.
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Level

ManagerL7

Location

New York, NY

Occupation

Advertising and Promotions Managers

Industry

Advertising Agencies

Posted

yesterday

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