VP, Marketing

What You'll Do: Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency About You10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it upDemonstrated success managing and consolidating external partners across PR, creative, and digital Excellent communicator and team builder who thrives in early-stage, high-visibility environments Even if you don't meet 100% of the qualifications, we recommend applying to the role!

Location: Remote - US. Some travel is required.

Compensation: The annual on-target earnings for this role is $300K. Base cash will be determined based on years of experience, with an additional variable compensation that is earned based on individual & business performance. You will also receive equity in Lyric.