Social Media Manager

About the role: Our Client is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn. Key responsibility:· Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts· Monitor campaign performance daily and optimize based on KPIs· Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader· Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume· Identify opportunity for automation leveraging internal/external tools such as Sprinklr· Collaborate with analytics on measurement, tagging and reporting· Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy· Manage external partner relationships, identify new channels and innovative opportunities· Provide oversight and coaching to Paid Social Analyst as needed· Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams· Perform other duties and/or special projects as assigned

Required qualifications: Bachelor’s Degree or in lieu of degree, high school diploma/GED and 7+ years Marketing experience· 6+ years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team· Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc· 2+ years of experience leading large social media brands and mentoring/managing junior team members

Compensation: $40/hr - $50/hrThis is the targeted compensation range for this role. Please note that this range is provided as a guideline and the final offer will be based on several factors, including but not limited to, skillset and competencies, level of experience, education, certifications, and location.

Benefits: We offer a comprehensive benefits package including medical, dental, vision, life, and disability insurance; 401(k)

Work Authorization: Work sponsorship is not available for this position. Applicants must be authorized to work in the United States without sponsorship.

Equal Employment Opportunity: We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.